| The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products R Raghunathan, RW Naylor, WD Hoyer Journal of Marketing 70 (4), 170-184, 2006 | 1316 | 2006 |
| The sustainability liability: potential negative effects of ethicality on product preference MG Luchs, RW Naylor, JR Irwin, R Raghunathan Journal of Marketing 74 (5), 18-31, 2010 | 1156 | 2010 |
| Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings RW Naylor, CP Lamberton, PM West Journal of marketing 76 (6), 105-120, 2012 | 799 | 2012 |
| Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products K Haws, KP Winterich, RW Naylor Journal of Consumer Psychology 24 (July), 336-54, 2014 | 730 | 2014 |
| Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 450 | 2013 |
| Seeing ourselves in others: Reviewer ambiguity, egocentric anchoring, and persuasion RW Naylor, CP Lamberton, DA Norton Journal of Marketing Research 48 (3), 617-631, 2010 | 179 | 2010 |
| Eating with a purpose: consumer response to functional food health claims in conflicting versus complementary information environments RW Naylor, CM Droms, KL Haws Journal of Public Policy & Marketing 28 (2), 221-233, 2009 | 167 | 2009 |
| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 161 | 2016 |
| An audience of one: Behaviorally targeted ads as implied social labels CA Summers, RW Smith, RW Reczek Journal of Consumer Research 43 (1), 156-178, 2016 | 161 | 2016 |
| Ethical decisions and response mode compatibility: Weighting of ethical attributes in consideration sets formed by excluding versus including product alternatives JR Irwin, RW Naylor Journal of Marketing Research 46 (2), 234-246, 2009 | 161 | 2009 |
| Consumers and artificial intelligence: An experiential perspective S Puntoni, RW Reczek, M Giesler, S Botti Journal of Marketing 85 (1), 131-151, 2021 | 159 | 2021 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 152 | 2011 |
| Healthy diets make empty wallets: The healthy= expensive intuition KL Haws, RW Reczek, KL Sample Journal of Consumer Research 43 (6), 992-1007, 2017 | 145 | 2017 |
| Keeping it all without being buried alive: Understanding product retention tendency KL Haws, RW Naylor, RA Coulter, WO Bearden Journal of Consumer Psychology 22 (2), 224-236, 2012 | 119 | 2012 |
| Using behavioral experiments to expand our horizons and deepen our understanding of logistics and supply chain decision making AM Knemeyer, RW Naylor Journal of Business Logistics 32 (4), 296-302, 2011 | 119 | 2011 |
| The self-perception connection: Why consumers devalue unattractive produce L Grewal, J Hmurovic, C Lamberton, RW Reczek Journal of Marketing 83 (1), 89-107, 2019 | 98 | 2019 |
| Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others DM Zane, JR Irwin, RW Reczek Journal of Consumer Psychology 26 (3), 337-349, 2016 | 88 | 2016 |
| Consumer response to and choice of customized versus standardized systems N Bharadwaj, RW Naylor, F Ter Hofstede International Journal of Research in Marketing 26 (3), 216-227, 2009 | 80 | 2009 |
| Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products RW Reczek, R Trudel, K White Journal of Environmental Psychology 57, 87-98, 2018 | 78 | 2018 |
| Promotions spontaneously induce a positive evaluative response RW Naylor, R Raghunathan, S Ramanathan Journal of Consumer Psychology 16 (3), 295-305, 2006 | 76 | 2006 |
Kelly HawsAnne Marie and Thomas B. Walker, Jr. Professor of Marketing, Vanderbilt UniversityVerified email at vanderbilt.edu
