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Rebecca Walker Reczek
Rebecca Walker Reczek
Verified email at osu.edu - Homepage
Title
Cited by
Cited by
Year
The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products
R Raghunathan, RW Naylor, WD Hoyer
Journal of Marketing 70 (4), 170-184, 2006
14932006
The sustainability liability: potential negative effects of ethicality on product preference
MG Luchs, RW Naylor, JR Irwin, R Raghunathan
Journal of Marketing 74 (5), 18-31, 2010
14272010
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
K Haws, KP Winterich, RW Naylor
Journal of Consumer Psychology 24 (July), 336-54, 2014
10172014
Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
RW Naylor, CP Lamberton, PM West
Journal of marketing 76 (6), 105-120, 2012
9332012
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ...
Journal of Business Research 66 (8), 1227-1234, 2013
5712013
Consumers and artificial intelligence: An experiential perspective
S Puntoni, RW Reczek, M Giesler, S Botti
Journal of Marketing 85 (1), 131-151, 2021
5252021
An audience of one: Behaviorally targeted ads as implied social labels
CA Summers, RW Smith, RW Reczek
Journal of Consumer Research 43 (1), 156-178, 2016
2232016
The squander sequence: Understanding food waste at each stage of the consumer decision-making process
LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ...
Journal of Public Policy & Marketing 35 (2), 292-304, 2016
2192016
Healthy diets make empty wallets: The healthy= expensive intuition
KL Haws, RW Reczek, KL Sample
Journal of Consumer Research 43 (6), 992-1007, 2017
2112017
Seeing ourselves in others: Reviewer ambiguity, egocentric anchoring, and persuasion
RW Naylor, CP Lamberton, DA Norton
Journal of Marketing Research 48 (3), 617-631, 2010
2052010
Eating with a purpose: consumer response to functional food health claims in conflicting versus complementary information environments
RW Naylor, CM Droms, KL Haws
Journal of Public Policy & Marketing 28 (2), 221-233, 2009
1942009
Toward a sustainable marketplace: Expanding options and benefits for consumers
MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ...
1822011
Ethical decisions and response mode compatibility: Weighting of ethical attributes in consideration sets formed by excluding versus including product alternatives
JR Irwin, RW Naylor
Journal of Marketing Research 46 (2), 234-246, 2009
1672009
The self-perception connection: Why consumers devalue unattractive produce
L Grewal, J Hmurovic, C Lamberton, RW Reczek
Journal of Marketing 83 (1), 89-107, 2019
1662019
Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products
RW Reczek, R Trudel, K White
Journal of Environmental Psychology 57, 87-98, 2018
1532018
Keeping it all without being buried alive: Understanding product retention tendency
KL Haws, RW Naylor, RA Coulter, WO Bearden
Journal of Consumer Psychology 22 (2), 224-236, 2012
1362012
Using behavioral experiments to expand our horizons and deepen our understanding of logistics and supply chain decision making
AM Knemeyer, RW Naylor
Journal of Business Logistics 32 (4), 296-302, 2011
1352011
Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others
DM Zane, JR Irwin, RW Reczek
Journal of Consumer Psychology 26 (3), 337-349, 2016
1112016
That’s not how I remember it: Willfully ignorant memory for ethical product attribute information
RW Reczek, JR Irwin, DM Zane, KR Ehrich
Journal of Consumer Research 45 (1), 185-207, 2018
922018
Lucky loyalty: the effect of consumer effort on predictions of randomly determined marketing outcomes
RW Reczek, KL Haws, CA Summers
Journal of Consumer Research 41 (4), 1065-1077, 2014
892014
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