Francis Buttle
Francis Buttle
Principal, Francis Buttle and Associates; Honorary Professor, MGSM
Verified email at mgsm.edu.au - Homepage
TitleCited byYear
SERVQUAL: review, critique, research agenda
F Buttle
European Journal of Marketing 30 (1), 8-32, 1996
24941996
Customer relationship management: concepts and technologies
F Buttle, S Maklan
Routledge, 2015
1738*2015
Word of mouth: understanding and managing referral marketing
FA Buttle
Journal of Strategic Marketing 6 (3), 241-254, 1998
12751998
Assessing relationship quality
P Naudé, F Buttle
Industrial marketing management 29 (4), 351-361, 2000
5522000
Relationship marketing: theory and practice
F Buttle
London, UK: Sage Publications, 1996
5481996
A repertory grid analysis of Austria's image as a summer vacation destination
J Embacher, F Buttle
Journal of Travel Research 27 (3), 3-7, 1989
4181989
ISO 9000: marketing motivations and benefits
F Buttle
International Journal of Quality & Reliability Management 14 (9), 936-947, 1997
3831997
SYSTRA-SQ: a new measure of bank service quality
AH Aldlaigan, FA Buttle
International journal of service industry management 13 (4), 362-381, 2002
3202002
Hospitality Marketing: Principles and Practice
D Bowie, F Buttle, M Brookes, A Mariussen
Taylor & Francis, 2016
303*2016
Relationship marketing
F Buttle
Understanding Business Processes 100, 2001
2882001
Does service failure influence customer loyalty?
F Buttle, J Burton
Journal of Consumer Behaviour 1 (3), 217-227, 2002
2632002
Customer retention management processes: a quantitative study
L Ang, F Buttle
European Journal of Marketing, Vol. 40(1/2), 83-99, 2006
2232006
Hotel and food service marketing: A managerial approach
F Buttle
Cassell, 1993
1961993
Customer retention management: A reflection of theory and practice
R Ahmad, F Buttle
Marketing Intelligence & Planning 20 (3), 149-161, 2002
1832002
The CRM value chain
F Buttle
Marketing Business 96 (February), 52-55, 2001
1592001
Shopping motives: a constructionist perspective
F Buttle
Service Industries Journal 12 (3), 349-367, 1992
1591992
Customer retention: a potentially potent marketing management strategy
R Ahmad, F Buttle
Journal of strategic marketing 9 (1), 29-45, 2001
1402001
Beyond satisfaction: customer attachment to retail banks
A Aldlaigan, F Buttle
Int Journal of Bank Marketing, Vol. 23(4) 349-359, 2005
1282005
Customer Relationship Management (Manajemen Hubungan Pelanggan)
F Buttle
Terjemahan oleh Arief Subiyanto. Malang: Bayu Media Publishing, 2007
1202007
Customer relationship management in practice: a qualitative study
J Abbott, M Stone, F Buttle
The Journal of Database Marketing 9 (1), 24-34, 2001
1142001
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Articles 1–20