| Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers? K Aoki, E Obeng, AL Borders, DH Lester Journal of Global Scholars of Marketing Science 29 (1), 51-62, 2019 | 38 | 2019 |
| Survival of the fittest: How competitive service overlap and retail format impact incumbents’ vulnerability to new entrants E Obeng, R Luchs, JJ Inman, J Hulland Journal of retailing 92 (4), 383-396, 2016 | 25 | 2016 |
| Paying it forward: The reciprocal effect of superior service on charity at checkout E Obeng, C Nakhata, HC Kuo Journal of Business Research 98, 250-260, 2019 | 17 | 2019 |
| Bullseye: An argument for effectively managing retail stakeholder relationships E Obeng Journal of Retailing and Consumer Services 49, 327-335, 2019 | 14 | 2019 |
| Joining forces for doing good: getting the international cause-alliance right CE Newmeyer, E Obeng, J Hulland International Marketing Review 37 (5), 829-839, 2020 | 7 | 2020 |
| Retail capability systems E Obeng, JE Prescott, J Hulland, R Gilbert, J Maxham AMS review 5, 103-122, 2015 | 4 | 2015 |
| Understanding the key determinants of retail success EB Obeng University of Pittsburgh, 2013 | 3 | 2013 |
| Solicitations for Charity at Checkout and Consumer Responses: An Abstract E Obeng, CE Newmeyer Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Brand Experience, Sustainable Touchpoints, and Customer Contributions K Aoki, E Obeng, AL Borders, D Lester | | 2019 |
| LEVERAGING RESOURCES TO ENHANCE RETAIL SUCCESS: A FRAMEWORK E Obeng, J Hulland, J Maxham, R Gilbert Enhancing Knowledge Development in Marketing, 395, 2010 | | 2010 |
| Can Brand Experience Increase Customer Contribution: How To Create Effective Sustainable Touchpoints With Customers Kei Aoki E Obeng, AL Borders, DH Lester | | |
