SUSAN M. MUDAMBI
SUSAN M. MUDAMBI
Research Professor, Marketing and Supply Chain Management, Fox School of Business, Temple University
Verified email at temple.edu
TitleCited byYear
Research note: What makes a helpful online review? A study of customer reviews on Amazon. com
SM Mudambi, D Schuff
MIS quarterly, 185-200, 2010
20922010
Branding importance in business-to-business markets: Three buyer clusters
S Mudambi
Industrial marketing management 31 (6), 525-533, 2002
6062002
An exploration of branding in industrial markets
SMD Mudambi, P Doyle, V Wong
Industrial marketing management 26 (5), 433-446, 1997
5071997
The outsourcing of IT-enabled business processes: A conceptual model of the location decision
M Graf, SM Mudambi
Journal of International management 11 (2), 253-268, 2005
3072005
Make, buy or ally? Theoretical perspectives on knowledge process outsourcing through alliances
SM Mudambi, S Tallman
Journal of management studies 47 (8), 1434-1456, 2010
2662010
Global Innovation in MNCs: The Effects of Subsidiary Self‐Determination and Teamwork*
R Mudambi, SM Mudambi, P Navarra
Journal of Product Innovation Management 24 (5), 442-455, 2007
1892007
Satisfaction in technology‐enabled service encounters
SC Makarem, SM Mudambi, JS Podoshen
Journal of Services Marketing, 2009
1412009
Diversification and market entry choices in the context of foreign direct investment
R Mudambi, SM Mudambi
International Business Review 11 (1), 35-55, 2002
1362002
Is it the review or the reviewer? A multi-method approach to determine the antecedents of online review helpfulness
L Connors, SM Mudambi, D Schuff
2011 44th Hawaii International Conference on System Sciences, 1-10, 2011
1192011
The influence of human capital investment on the exports of services and goods: an analysis of the top 25 services outsourcing countries
FJ Contractor, SM Mudambi
Management International Review 48 (4), 433-445, 2008
1032008
Assessing the readiness of firms for CRM: a literature review and research model
RJ Ocker, S Mudambi
36th Annual Hawaii International Conference on System Sciences, 2003 …, 2003
922003
Industrial distributors: Can they survive in the new economy?
S Mudambi, R Aggarwal
Industrial Marketing Management 32 (4), 317-325, 2003
782003
From transaction cost economics to relationship marketing: a model of buyer-supplier relations
R Mudambi, SMD Mudambi
International Business Review 4 (4), 419-433, 1995
551995
MNCs and micro-entrepreneurship in emerging economies: The case of Avon in the Amazon
J Chelekis, SM Mudambi
Journal of International Management 16 (4), 412-424, 2010
402010
A topology of strategic choice in retailing
SMD Mudambi
International Journal of Retail & Distribution Management, 1994
391994
Multinational enterprise knowledge flows: The effect of government inward investment policy
R Mudambi, SM Mudambi
MIR: Management International Review, 155-178, 2005
352005
A co-evolutionary perspective on the drivers of international sourcing of pharmaceutical R&D to India
SJ Haakonsson, PDØ Jensen, SM Mudambi
Journal of Economic Geography 13 (4), 677-700, 2013
312013
Why aren't the stars aligned? An analysis of online review content and star ratings
SM Mudambi, D Schuff, Z Zhang
2014 47th Hawaii International Conference on System Sciences, 3139-3147, 2014
262014
Leveraging information systems for enhanced product innovation
G Burtch, CA Di Benedetto, SM Mudambi
Handbook of strategic e-business management, 211-216, 2014
242014
Outsourcing of customer relationship management: implications for customer satisfaction
M Graf, BB Schlegelmilch, SM Mudambi, S Tallman
Journal of Strategic Marketing 21 (1), 68-81, 2013
212013
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