Delineating grazing: Observations of remote control use ST Eastman, GD Newton Journal of Communication 45 (1), 77-95, 1995 | 98 | 1995 |
Promoting prime‐time programs in megasporting events ST Eastman, GD Newton, L Pack Journal of Broadcasting & Electronic Media 40 (3), 366-388, 1996 | 84 | 1996 |
Structural determinants of the television news audience JG Webster, GD Newton Journal of Broadcasting & Electronic Media 32 (4), 381-389, 1988 | 80 | 1988 |
Accelerating the flow: A transition effect in programming theory? ST Eastman, GD Newton, KE Riggs, J Neal‐Lunsford Journal of Broadcasting & Electronic Media 41 (2), 265-283, 1997 | 51 | 1997 |
ATLANTA REVISITED Prime-Time Promotion in the 1996 Summer Olympics AC Billings, ST Eastman, GD Newton Journal of Sport & Social Issues 22 (1), 65-78, 1998 | 46 | 1998 |
Does synergy work? An examination of cross-promotion effects T Tang, GD Newton, X Wang The International Journal on Media Management 9 (4), 127-134, 2007 | 45 | 2007 |
The impact of structural salience within on‐air promotion ST Eastman, GD Newton Journal of Broadcasting & Electronic Media 42 (1), 50-79, 1998 | 45 | 1998 |
Hitting promotion hard: A network response to channel surfing and new competition ST Eastman, GD Newton Taylor & Francis Group 27 (1), 73-85, 1999 | 41 | 1999 |
How promotional content changes ratings: The impact of appeals, humor, and presentation S Tyler Eastman, GD Newton, PD Bolls Journal of Applied Communication Research 31 (3), 238-259, 2003 | 23 | 2003 |
Music radio programming GD Newton Broadcast/cable/Web programming, 351-392, 2002 | 7 | 2002 |
The Athens Exemplar: An Olympic Promotion Effort Pays Off for “The Networks of NBC” GD Newton, GC Williams, ST Eastman, AC Billings Journal of Promotion Management 15 (1-2), 137-149, 2009 | 6 | 2009 |
Promotion in radio GD Newton, RF Potter Research in media promotion, 297-322, 2000 | 6 | 2000 |
Juggling Brands: The Pressures and Perks of Radio Promotion Directors in the Age of Acquisition. RF Potter, GC Williams, GD Newton Journal of the Northwest Communication Association 32, 2003 | 5 | 2003 |
Localism, diversity, and the public interest policy implications of DAB and DARS GD Newton Journal of Radio Studies 3 (1), 76-88, 1995 | 4 | 1995 |
Skating on Thin Ice: Promotional Strategies of a 4 th Place Network In the 2006 Winter Olympics GD Newton, GC Williams, AC Billings, ST Eastman | | 2008 |
6. Sports and the Internet S Tyler Eastman, GD Newton, L Pack Sports and Media 5, 14, 2003 | | 2003 |