Pierre McDonagh
Title
Cited by
Cited by
Year
Who are organic food consumers? A compilation and review of why people purchase organic food
RS Hughner, P McDonagh, A Prothero, CJ Shultz II, J Stanton
Journal of Consumer Behaviour 6 (2‐3), 94-110, 2007
17002007
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
W Kilbourne, P McDonagh, A Prothero
Journal of Macromarketing 17 (1), 4-24, 1997
5001997
The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
B Aarset, S Beckmann, E Bigne, M Beveridge, T Bjorndal, J Bunting, ...
British Food Journal 106 (2), 93-105, 2004
2182004
Sustainability marketing research: Past, present and future
P McDonagh, A Prothero
Journal of Marketing Management 30 (11-12), 1186-1219, 2014
1912014
Is green the new black? Reflections on a green commodity discourse
A Prothero, P McDonagh, S Dobscha
Journal of Macromarketing 30 (2), 147-159, 2010
1822010
Consumer roles in brand culture and value co-creation in virtual communities
JC Healy, P McDonagh
Journal of Business Research 66 (9), 1528-1540, 2013
1712013
Green management: A reader
PAP MacDonagh
International Thomson Business, 1997
1461997
Hidden mountain: the social avoidance of waste
E De Coverly, P McDonagh, L O'Malley, M Patterson
Journal of Macromarketing 28 (3), 289-303, 2008
1262008
Communicative campaigns to effect anti-slavery and fair trade: The cases of Rugmark and Cafédirect
P McDonagh
European Journal of Marketing 36 (5/6), 642-666, 2002
1042002
Towards a theory of sustainable communication in risk society: relating issues of sustainability to marketing communications
P McDonagh
Journal of Marketing Management 14 (6), 591-622, 1998
1011998
Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
S Brown, P McDonagh, CJ Shultz
Journal of Consumer Research 40 (4), 595-614, 2013
982013
Counter‐culture and consumer society
J Desmond, P McDonagh, S O'Donohoe
Consumption, markets and culture 4 (3), 241-279, 2000
832000
Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry
A Prothero, P McDonagh
Journal of Marketing Management 8 (2), 147-166, 1992
791992
A citizen's critique of relationship marketing in risk society
JA Fitchett, P McDonagh
Journal of Strategic Marketing 8 (2), 209-222, 2000
762000
The Institutional Foundations of Materialism in Western Societies
WE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ...
Journal of macromarketing 29 (3), 259, 2009
722009
Euroclicking and the Irish SME: prepared for E-commerce and the single currency?
P McDonagh, A Prothero
Irish Marketing Review 13 (1), 21, 2000
522000
Employee job satisfaction: an empirical assessment of marketing managers as an occupationally homogeneous group
R Morgan, P McDonagh, T Ryan‐Morgan
Journal of Managerial Psychology, 1995
481995
The alienated artist and the political economy of organised art
A Bradshaw, P McDonagh, D Marshall
Consumption, Markets and Culture 9 (02), 111-117, 2006
442006
Social media for social change
RV Kozinets, FM Belz, P McDonagh
Transformative Consumer Research for Personal and Collective Well-Being. NY …, 2012
392012
Communicating greener strategies: a study of on‐pack communication
A Prothero, K Peattie, P McDonagh
Business Strategy and the Environment 6 (2), 74-82, 1997
391997
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Articles 1–20