| Beyond solitary play in computer games: The social practices of eSports Y Seo, SU Jung Journal of Consumer Culture 16 (3), 635-655, 2016 | 349 | 2016 |
| A Linear Programming approach for robust network revenue management in the airline industry J An, A Mikhaylov, SU Jung Journal of Air Transport Management 91, 101979, 2021 | 114 | 2021 |
| The strategy of South Korea in the global oil market J An, A Mikhaylov, SU Jung Energies 13 (10), 2491, 2020 | 79 | 2020 |
| Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea D Ko, Y Seo, SU Jung Marketing Letters 26 (3), 377-390, 2015 | 74 | 2015 |
| The impact of digital marketing innovation on firm performance: Mediation by marketing capability and moderation by firm size SU Jung, V Shegai Sustainability 15 (7), 5711, 2023 | 42 | 2023 |
| Excess loyalty in CPG markets: a comprehensive examination SU Jung, TS Gruca, LL Rego Journal of Empirical Generalisations in Marketing Science 13 (1), 2010 | 26 | 2010 |
| A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets SU Jung, J Zhu, TS Gruca Journal of business research 69 (12), 5901-5908, 2016 | 17 | 2016 |
| Exploring trends in environmental, social, and governance themes and their sentimental value over time J Park, W Choi, SU Jung Frontiers in Psychology 13, 890435, 2022 | 14 | 2022 |
| The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size. Sustainability, 15 (7), 5711 SU Jung, V Shegai | 10 | 2023 |
| Sustainable decision making for store brand product JH Choi, T Kim, SU Jung Sustainability 10 (11), 3944, 2018 | 6 | 2018 |
| Can Brand Equity Explain Excess Behavioral Loyalty? SU Jung Asia Marketing Journal 17 (1), 3, 2015 | 5 | 2015 |
| The Strategy of South Korea in the Global Oil Market. Energies, 13 (10), 2491 J An, A Mikhaylov, SU Jung | 4 | 2020 |
| Influence of star power on movie revenue T Kim, S Jung, SD Hyun Global Journal of Emerging Trends in e-Business, Marketing and Consumer …, 2016 | 3 | 2016 |
| Harnessing FinTech for Sustainable Finance in Developing Countries: An Integrated SWOT–Multi-Level Perspective Analysis of Mongolia J Yang, SU Jung Sustainability 16 (10), 4102, 2024 | | 2024 |
| USAGE PATTERN OF SALES PROMOTION IN THE KOREAN MARKET GE Kwon, DW Ko, SU Jung Research Journal of Business and Management 4 (3), 296-302, 2017 | | 2017 |
| Identifying high value customers in a social network: individual characteristics vs. social influence SU Jung University of Iowa, 2012 | | 2012 |
