| How human resources management best practice influence employee satisfaction and job retention in the Thai hotel industry AS Ashton Journal of Human Resources in Hospitality & Tourism 17 (2), 175-199, 2018 | 228 | 2018 |
| Hotel restaurant dining: The relationship between perceived value and intention to purchase AS Ashton, N Scott, D Solnet, N Breakey Tourism and Hospitality Research 10 (3), 206-218, 2010 | 209 | 2010 |
| The TikTok effect on destination development: Famous overnight, now what? Y Wengel, L Ma, Y Ma, M Apollo, K Maciuk, AS Ashton Journal of Outdoor Recreation and Tourism 37, 100458, 2022 | 119 | 2022 |
| Tourist destination brand image development—an analysis based on stakeholders’ perception: A case study from Southland, New Zealand AS Ashton Journal of Vacation Marketing 20 (3), 279-292, 2014 | 101 | 2014 |
| Spiritual retreat tourism development in the Asia Pacific region: Investigating the impact of tourist satisfaction and intention to revisit: A Chiang Mai, Thailand case study AS Ashton Asia Pacific Journal of Tourism Research 23 (11), 1098-1114, 2018 | 87 | 2018 |
| Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase AS Ashton, N Scott Journal of Vacation Marketing 17 (4), 275-285, 2011 | 77 | 2011 |
| Tourism branding and nation building in China N Scott, A Suwaree Ashton, P Ding, H Xu International Journal of Culture, Tourism and Hospitality Research 5 (3 …, 2011 | 55 | 2011 |
| Developing a tourist destination brand value: The stakeholders' perspective AS Ashton Tourism Planning & Development 12 (4), 398-411, 2015 | 42 | 2015 |
| Employee engagement and innovative work behavior: A case study of Thai Airways International S Vithayaporn, AS Ashton ABAC ODI Journal Vision. Action. Outcome 6 (2), 45, 2019 | 32 | 2019 |
| Eudaimonic well-being development: Motives driving mountain-based adventure tourism N Ritpanitchajchaval, AS Ashton, M Apollo Journal of Outdoor Recreation and Tourism 42, 100607, 2023 | 29 | 2023 |
| Humour: coping with travel bans during the COVID-19 pandemic S Lenggogeni, AS Ashton, N Scott International Journal of Culture, Tourism and Hospitality Research 16 (1 …, 2022 | 23 | 2022 |
| International retirement migration and Thai stakeholders’ views: A Japanese case study AS Ashton, N Scott Journal of Place Management and Development 10 (1), 7-22, 2017 | 18 | 2017 |
| Wellness tourism development in the hotel industry: Tourist perspective A Bhumiwat, AS Ashton Journal of Tourism Quarterly 2 (3-4), 54-66, 2020 | 13 | 2020 |
| Place development for international retirement migrants: A decision-making process model AS Ashton, N Scott, T Choibamroong Journal of Place Management and Development 12 (3), 449-468, 2019 | 12 | 2019 |
| The development of value perception toward cultural tourism destination: a Northeast Thailand case study R Ashton, A. S., Limisariyapong, S., & Islam ESTEEM Journal of Social Sciences and Humanities 4, 243-252, 2020 | 11 | 2020 |
| Attribute framework validation for wellness tourism within the context of Thailand N Kongtaveesawas, P Prasarnphanich, S Sinthupinyo, AS Ashton Sustainability 14 (10), 5953, 2022 | 10 | 2022 |
| Hotel restaurant co-branding: the impact of consumer evaluation on perceived risk, perceived value and intention to purchase AS Ashton, N Scott, N Breakey Proceedings of the 18th Annual Council for Australian University Tourism and …, 2008 | 10 | 2008 |
| Thai street food and brand image development: An investigation from tourists’ perspective Y Mitgosoom, AS Ashton Journal of Tourism, Hospitality and Culinary Arts 11 (2), 69-82, 2019 | 8 | 2019 |
| Wellness tourism development in the hotel industry: Tourist perspective ANNS Ashton, C Klinhom Journal of Tourism Quarterly 2 (3-4), 54-66, 2020 | 7 | 2020 |
| Emotional tourist-experience model: Exploring the health-wellbeing for the active 50-plus tourists A Bhumiwat, AS Ashton Journal of Tourism, Hospitality and Culinary Arts 12 (3), 84-105, 2020 | 7 | 2020 |
Professor Noel ScottUniversity of the Sunshine Coast and Edith Cowan UniversityVerified email at usc.edu.au
