Lara Lobschat
TitleCited byYear
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
15462010
Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry
L Lobschat, MA Zinnbauer, F Pallas, E Joachimsthaler
Long Range Planning 46 (1-2), 125-148, 2013
372013
The impact of new media on customer relationships
B Skiera, T Hennig-Thurau, EC Malthouse
Journal of service Research 13 (3), 311-330, 2010
262010
What happens online stays online? Segment-specific online and offline effects of banner advertisements
L Lobschat, EC Osinga, WJ Reinartz
Journal of Marketing Research 54 (6), 901-913, 2017
132017
Multichannel retailing: a review and research agenda
H Liu, L Lobschat, PC Verhoef
Foundations and TrendsŪ in Marketing 12 (1), 1-79, 2018
122018
App adoption: The effect on purchasing of customers who have used a mobile website previously
H Liu, L Lobschat, PC Verhoef, H Zhao
Journal of Interactive Marketing 47, 16-34, 2019
42019
Corporate digital responsibility
L Lobschat, B Mueller, F Eggers, L Brandimarte, S Diefenbach, ...
Journal of Business Research, 2019
32019
Shifting the blame: how surcharge pricing influences blame attributions for a service price increase
F Pallas, LE Bolton, L Lobschat
Journal of Service Research 21 (3), 302-318, 2018
12018
Customer Engagement
W Reinartz, M Krafft, WD Hoyer, R Chandy, M Dorotic, SS Singh, ...
Sage Publ., 2010
12010
ALL ADS ARE NOT CREATED EQUAL: DISPLAY ADVERTISEMENT’S COPY AND PLACEMENT EFFECTS ON CLICKS AND CONVERSIONS
L Lobschat, N Holtrop, N Bruce, RC Rao
Available at SSRN, 2020
2020
SUCCESS FACTORS FOR THE IMPLEMENTATION OF AN INTENDED BRAND PERSONALITY
WD Hoyer, H Krohmer, L Lobschat
Strong Brands, Strong Relationships, 330, 2015
2015
The system can't perform the operation now. Try again later.
Articles 1–11