| The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010 | 1546 | 2010 |
| Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry L Lobschat, MA Zinnbauer, F Pallas, E Joachimsthaler Long Range Planning 46 (1-2), 125-148, 2013 | 37 | 2013 |
| The impact of new media on customer relationships B Skiera, T Hennig-Thurau, EC Malthouse Journal of service Research 13 (3), 311-330, 2010 | 26 | 2010 |
| What happens online stays online? Segment-specific online and offline effects of banner advertisements L Lobschat, EC Osinga, WJ Reinartz Journal of Marketing Research 54 (6), 901-913, 2017 | 13 | 2017 |
| Multichannel retailing: a review and research agenda H Liu, L Lobschat, PC Verhoef Foundations and TrendsŪ in Marketing 12 (1), 1-79, 2018 | 12 | 2018 |
| App adoption: The effect on purchasing of customers who have used a mobile website previously H Liu, L Lobschat, PC Verhoef, H Zhao Journal of Interactive Marketing 47, 16-34, 2019 | 4 | 2019 |
| Corporate digital responsibility L Lobschat, B Mueller, F Eggers, L Brandimarte, S Diefenbach, ... Journal of Business Research, 2019 | 3 | 2019 |
| Shifting the blame: how surcharge pricing influences blame attributions for a service price increase F Pallas, LE Bolton, L Lobschat Journal of Service Research 21 (3), 302-318, 2018 | 1 | 2018 |
| Customer Engagement W Reinartz, M Krafft, WD Hoyer, R Chandy, M Dorotic, SS Singh, ... Sage Publ., 2010 | 1 | 2010 |
| ALL ADS ARE NOT CREATED EQUAL: DISPLAY ADVERTISEMENT’S COPY AND PLACEMENT EFFECTS ON CLICKS AND CONVERSIONS L Lobschat, N Holtrop, N Bruce, RC Rao Available at SSRN, 2020 | | 2020 |
| SUCCESS FACTORS FOR THE IMPLEMENTATION OF AN INTENDED BRAND PERSONALITY WD Hoyer, H Krohmer, L Lobschat Strong Brands, Strong Relationships, 330, 2015 | | 2015 |
Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de
