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Co-authors
Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de- Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyVerified email at wiwi.uni-frankfurt.de
- Edward C MalthouseNorthwestern UniversityVerified email at northwestern.edu
- Arvind RangaswamyPenn State UniversityVerified email at psu.edu
- P.C. VerhoefProfessor of MarketingVerified email at rug.nl
- Florian PallasControlExpert GmbHVerified email at controlexpert.com
- Sarah DiefenbachLudwig-Maximilians-UniversityVerified email at lmu.de
- Benjamin MuellerAssociate Professor for Digital Innovation and Design Science, University of LausanneVerified email at unil.ch
- Felix EggersUniversity of GroningenVerified email at rug.nl
- Jochen WirtzNational University of SingaporeVerified email at nus.edu.sg
- Werner J. ReinartzProfessor of MarketingVerified email at uni-koeln.de
- Lisa E. BoltonProfessor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu
- Niels HoltropAssistant Professor, Maastricht UniversityVerified email at maastrichtuniversity.nl
- Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
- Harley KrohmerProfessor of Marketing, Chairman of the Institute of Marketing and Management, University of BernVerified email at imu.unibe.ch
Lara Lobschat
Assistant Professor of Marketing, Maastricht University
Verified email at maastrichtuniversity.nl