Marketing research: an integrated approach 2nd edition AM Wilson FT Prentice Hall, 2006 | 482 | 2006 |
Contributing clarity by examining brand luxury in the fashion market KW Miller, MK Mills Journal of Business Research 65 (10), 1471-1479, 2012 | 281 | 2012 |
Probing brand luxury: A multiple lens approach KW Miller, MK Mills Journal of Brand Management 20, 41-51, 2012 | 126 | 2012 |
Hedonic customer responses to fast fashion and replicas K Miller Journal of Fashion Marketing and Management: An International Journal, 2013 | 95 | 2013 |
The effects of affective and utilitarian brand relationships on brand consideration LC Leung, US Bougoure, KW Miller Journal of Brand Management 21, 469-484, 2014 | 33 | 2014 |
Investigating the idiosyncratic nature of brand value KW Miller Australasian Marketing Journal (AMJ) 15 (2), 81-96, 2007 | 28 | 2007 |
The relevance and irrelevance of the brand for small and medium wine enterprises K Miller, D Chadee Small Enterprise Research 16 (2), 32-44, 2008 | 18 | 2008 |
Examining the role brand fit plays in generation Y's propensity to purchase K Miller Proceedings of the 2007 Australian and New Zealand Marketing Academy …, 2007 | 7 | 2007 |
The impact of brand personality on brand-aroused feelings K Miller Proceedings of ANZMAC 2008: Managing in the Pacific Century, 2008 | 5 | 2008 |
Fashion marketing and consumption of luxury brands K Miller, M Mills Journal of Business Research 65 (10), 1471-1479, 2012 | 4 | 2012 |
Examining fashion brand luxury DNA KW Miller, MK Mills Proceedings of the 2010 Global Marketing Conference, 2010 | 4 | 2010 |
Probing brand luxury: A multiple lens approach KW Miller, MK Mills Advances in luxury brand management, 157-177, 2017 | 3 | 2017 |
Does brand influence wine purchase? D Chadee, K Miller Deakin University, 2008 | 3 | 2008 |
Analysing brand status' impact on brand value K Miller Proceedings of the 2007 Australian and New Zealand Marketing Academy …, 2007 | 3 | 2007 |
Makerspace unites engineers, artists, entrepreneurs and fashion students K Miller Incite 39 (11/12), 32-32, 2018 | 2 | 2018 |
Doing more with less: toward a parsimonious approach to examining brand luxury KW Miller, MK Mills Proceedings of the 2010 Australian and New Zealand Marketing Academy …, 2010 | 2 | 2010 |
Creativity and cross-institutional collaboration in the DigiDex Community of Practice K Cain, K Miller, K Newton | 1 | 2022 |
Risk Reduction Strategies for Using Celebrities in Luxury Brand Communications KW Miller, J Summers Global Marketing Conference, 394-396, 2016 | 1 | 2016 |
Rethinking market orientation through learning practices PA Murray, DM Gray, L Carter, KW Miller International journal of organisational behaviour 17 (3), 8-32, 2012 | 1 | 2012 |
Rethinking market orientation through learning practices PA Murray, DM Gray, L Carter, KW Miller International journal of organisational behaviour 17 (3), 8-32, 2012 | 1 | 2012 |