Manfred Krafft
Manfred Krafft
Professor of Marketing, University of Muenster
Verified email at uni-muenster.de - Homepage
Title
Cited by
Cited by
Year
The customer relationship management process: Its measurement and impact on performance
W Reinartz, M Krafft, WD Hoyer
Journal of marketing research 41 (3), 293-305, 2004
22432004
Consumer cocreation in new product development
WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh
Journal of service research 13 (3), 283-296, 2010
14142010
Evaluation of structural equation models using the partial least squares (PLS) approach
O Götz, K Liehr-Gobbers, M Krafft
Handbook of partial least squares, 691-711, 2010
11312010
Handbook of partial least squares
VE Vinzi, WW Chin, J Henseler, H Wang
Springer 201 (0), 2010
11152010
Customer engagement as a new perspective in customer management
PC Verhoef, WJ Reinartz, M Krafft
Journal of service research 13 (3), 247-252, 2010
9162010
Kundenbindung und Kundenwert: mit 27 Tabellen
M Krafft
Physica-Verlag, 2007
4632007
Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes
M Krafft, O Götz, K Liehr-Gobbers
Handbuch PLS-Pfadmodellierung, Stuttgart, 71-86, 2005
4312005
An empirical investigation of the antecedents of sales force control systems
M Krafft
Journal of Marketing 63 (3), 120-134, 1999
2991999
Customer relationship management and company performance—the mediating role of new product performance
H Ernst, WD Hoyer, M Krafft, K Krieger
Journal of the academy of marketing science 39 (2), 290-306, 2011
2852011
Retailing innovations in a globalizing retail market environment
W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan
Journal of Retailing 87, S53-S66, 2011
2412011
Der Kunde im Fokus: Kundennaehe, Kundenzufriedenheit, Kundenbindung und Kundenwert?(Sammelrezension)
M Krafft
BETRIEBSWIRTSCHAFT-STUTTGART- 59, 511-530, 1999
2401999
Grundlagen des CRM
H Hippner, KD Wilde
Springer Fachmedien, 2006
238*2006
Retailing in the 21st Century
M Krafft, MK Mantrala
Springer Berlin ʺ Heidelberg, 2006
2022006
Ansätze zur Segmentierung von Kunden—Wie geeignet sind herkömmliche Konzepte?
M Krafft, S Albers
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 52 (6), 515-536, 2000
1692000
CRM in data-rich multichannel retailing environments: a review and future research directions
PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ...
Journal of interactive marketing 24 (2), 121-137, 2010
1672010
Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen
C Homburg
Springer Gabler, 2016
1632016
Der Ansatz der logistischen Regression und seine Interpretation
M Krafft
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, 1996
1631996
Optimizing Rhenania's direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment
R Elsner, M Krafft, A Huchzermeier
Marketing Science, 192-206, 2004
1172004
Relative explanatory power of agency theory and transaction cost analysis in German salesforces
M Krafft, S Albers, R Lal
International Journal of Research in Marketing 21 (3), 265-283, 2004
1042004
Außendienstentlohnung im Licht der neuen Institutionenlehre
M Krafft
Springer-Verlag, 2013
1022013
The system can't perform the operation now. Try again later.
Articles 1–20