Strategic public relations management: Planning and managing effective communication programs EW Austin, B Pinkleton, BE Pinkleton Routledge, 2006 | 447 | 2006 |
Effects of negative political advertising on the political process GM Garramone, CK Atkin, BE Pinkleton, RT Cole Journal of Broadcasting & Electronic Media 34 (3), 299-311, 1990 | 366 | 1990 |
Relationships of media use and political disaffection to political efficacy and voting behavior BE Pinkleton, EW Austin, KKJ Fortman Journal of Broadcasting & Electronic Media 42 (1), 34-49, 1998 | 340 | 1998 |
The effects of negative comparative political advertising on candidate evaluations and advertising evaluations: An exploration B Pinkleton Journal of Advertising 26 (1), 19-29, 1997 | 301 | 1997 |
The role of interpretation processes and parental discussion in the media's effects on adolescents' use of alcohol EW Austin, BE Pinkleton, Y Fujioka Pediatrics 105 (2), 343-349, 2000 | 254 | 2000 |
An exploration of the effects of negative political advertising on political decision making BE Pinkleton, NH Um, EW Austin Journal of Advertising 31 (1), 13-25, 2002 | 244 | 2002 |
Effects of a peer-led media literacy curriculum on adolescents' knowledge and attitudes toward sexual behavior and media portrayals of sex BE Pinkleton, EW Austin, M Cohen, YCY Chen, E Fitzgerald Health communication 23 (5), 462-472, 2008 | 237 | 2008 |
Celebrity endorsements and their potential to motivate young voters EW Austin, RV Vord, BE Pinkleton, E Epstein Mass communication and society 11 (4), 420-436, 2008 | 200 | 2008 |
Exploring college students’ use of general and alcohol-related social media and their associations with alcohol-related behaviors EW Hoffman, BE Pinkleton, E Weintraub Austin, W Reyes-Velázquez Journal of American College Health 62 (5), 328-335, 2014 | 157 | 2014 |
Positive and negative effects of political disaffection on the less experienced voter EW Austin, BE Pinkleton Journal of Broadcasting & Electronic Media 39 (2), 215-235, 1995 | 151 | 1995 |
Effects of negative political advertising on voting intention: An exploration of the roles of involvement and source credibility in the development of voter cynicism K Yoon, BE Pinkleton, W Ko Journal of marketing communications 11 (2), 95-112, 2005 | 149 | 2005 |
Factors affecting Internet use in a saturated-access population R Busselle, J Reagan, B Pinkleton, K Jackson Telematics and Informatics 16 (1-2), 45-58, 1999 | 149 | 1999 |
A statewide evaluation of the effectiveness of media literacy training to prevent tobacco use among adolescents BE Pinkleton, E Weintraub Austin, M Cohen, A Miller, E Fitzgerald Health communication 21 (1), 23-34, 2007 | 147 | 2007 |
Exploring relationships among media use frequency, perceived media importance, and media satisfaction in political disaffection and efficacy BE Pinkleton, EW Austin Mass Communication & Society 5 (2), 141-163, 2002 | 146 | 2002 |
External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders TH Dodd, BE Pinkleton, AW Gustafson Psychology & Marketing 13 (3), 291-304, 1996 | 142 | 1996 |
Evaluation of an American Legacy Foundation/Washington state department of health media literacy pilot study EW Austin, BE Pinkleton, SJT Hust, M Cohen Health communication 18 (1), 75-95, 2005 | 137 | 2005 |
The desirability paradox in the effects of media literacy training EW Austin, BE Pinkleton, RP Funabiki Communication research 34 (5), 483-506, 2007 | 134 | 2007 |
Questioning the value of realism: Young adults' processing of messages in alcohol-related public service announcements and advertising JL Adnsager, EW Austin, BE Pinkleton Journal of communication 51 (1), 121-142, 2001 | 134 | 2001 |
Effects of print comparative political advertising on political decision-making and participation BE Pinkleton Journal of communication 48 (4), 24-36, 1998 | 129 | 1998 |
Media perceptions and public affairs apathy in the politically inexperienced BE Pinkleton, E Weintraub Austin Mass Communication & Society 7 (3), 319-337, 2004 | 123 | 2004 |