| An examination of selected marketing mix elements and brand equity B Yoo, N Donthu, S Lee Journal of the academy of marketing science 28 (2), 195-211, 2000 | 4705 | 2000 |
| Developing and validating a multidimensional consumer-based brand equity scale B Yoo, N Donthu Journal of business research 52 (1), 1-14, 2001 | 3863 | 2001 |
| Brand equity, brand preference, and purchase intent CJ Cobb-Walgren, CA Ruble, N Donthu Journal of advertising 24 (3), 25-40, 1995 | 2267 | 1995 |
| Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL) B Yoo, N Donthu Quarterly journal of electronic commerce 2 (1), 31-45, 2001 | 1936 | 2001 |
| The internet shopper N Donthu, A Garcia Journal of advertising research 39 (3), 52-52, 1999 | 1687 | 1999 |
| Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics CE Porter, N Donthu Journal of business research 59 (9), 999-1007, 2006 | 1133 | 2006 |
| Cultural influences on service quality expectations N Donthu, B Yoo Journal of service research 1 (2), 178-186, 1998 | 974 | 1998 |
| A longitudinal analysis of satisfaction and profitability KL Bernhardt, N Donthu, PA Kennett Journal of business research 47 (2), 161-171, 2000 | 835 | 2000 |
| The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption R Deshpande, WD Hoyer, N Donthu Journal of Consumer Research 13 (2), 214-220, 1986 | 756 | 1986 |
| Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE B Yoo, N Donthu, T Lenartowicz Journal of international consumer marketing 23 (3-4), 193-210, 2011 | 685 | 2011 |
| Economic and social satisfaction: measurement and relevance to marketing channel relationships I Geyskens, JBEM Steenkamp Journal of retailing 76 (1), 11-32, 2000 | 602 | 2000 |
| Cultivating trust and harvesting value in virtual communities CE Porter, N Donthu Management Science 54 (1), 113-128, 2008 | 568 | 2008 |
| Retail productivity assessment using data envelopment analysis N Donthu, B Yoo Journal of retailing 74 (1), 89-105, 1998 | 424 | 1998 |
| The infomercial shopper N Donthu, D Gilliland Journal of Advertising Research 36 (2), 69-77, 1996 | 413 | 1996 |
| The impact of content and design elements on banner advertising click-through rates R Lohtia, N Donthu, EK Hershberger Journal of advertising Research 43 (4), 410-418, 2003 | 372 | 2003 |
| Testing cross‐cultural invariance of the brand equity creation process B Yoo, N Donthu Journal of Product & Brand Management, 2002 | 368 | 2002 |
| What messages to post? Evaluating the popularity of social media communications in business versus consumer markets K Swani, GR Milne, BP Brown, AG Assaf, N Donthu Industrial Marketing Management 62, 77-87, 2017 | 362 | 2017 |
| Communication and promotion decisions in retailing: a review and directions for future research KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar Journal of retailing 85 (1), 42-55, 2009 | 361 | 2009 |
| Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality A Poddar, N Donthu, Y Wei Journal of Business Research 62 (4), 441-450, 2009 | 356 | 2009 |
| The effects of marketing education and individual cultural values on marketing ethics of students B Yoo, N Donthu Journal of Marketing Education 24 (2), 92-103, 2002 | 325 | 2002 |
