| Major shifts in sustainable consumer behavior in Romania and retailers’ priorities in agilely adapting to it T Purcărea, V Ioan-Franc, ŞA Ionescu, IM Purcărea, VL Purcărea, ... Sustainability 14 (3), 1627, 2022 | 39 | 2022 |
| Escaping the economic turn down through performing employees, creative leaders and growth driver capabilities in the Romanian pharmaceutical industry MP Raţiu, I Purcărea, F Popa, VL Purcărea, TV Purcărea, D Lupuleasa, ... Farmacia 59 (1), 119-130, 2011 | 27 | 2011 |
| Marketing: evoluţii, experienţe, dezvoltări conceptuale TV Purcărea, V Ioan-Franc, MC Demetrescu Expert, 2000 | 23 | 2000 |
| Explaining satisfaction at a foreign tourism destination–an intra-generational approach evidence within generation y from South Africa and Romania N Haydam, T Purcarea, T Edu, IC Negricea Amfiteatru Economic, 2017 | 21 | 2017 |
| Romanian consumer behavior regarding traditional foods: contributing to the rebuilding of a healthier food culture TV Purcărea, G Orzan, M Orzan, I Stoica Journal of food products marketing 19 (2), 119-137, 2013 | 19 | 2013 |
| Services marketing in the era of disruption and digital transformation T Purcărea, A Purcărea Romanian Economic and Business Review 12 (4), 7-26, 2017 | 18 | 2017 |
| The future of retail impacted by the smart Phygital era T Purcărea Erişim TArihi 11, 2021, 2018 | 17 | 2018 |
| Distributia marfurilor AL Ristea, TV Purcărea, C Tudose Institutul National" Virgil Madgearu, 1996 | 16 | 1996 |
| V., Ioan-Franc, V.(2009), Provocări pentru managementul marketingului în timp de criză. La ora judecăţilor înţelepte bazate pe valoare şi logică T Purcărea Marketing-Management, Studii, Cercetări, Consulting 3, 4, 2009 | 12 | 2009 |
| Economia distribuţiei: marketing, management, dezvoltare AL Ristea, V Ioan-Franc, TV Purcărea Expert, 2005 | 12 | 2005 |
| Retailers under Pressure of Faster Adaptation to the New Marketing Environment T Purcărea Rom. Distrib. Comm. Mag 11, 35-45, 2020 | 11 | 2020 |
| Comportamentul consumatorului: o abordare de marketing TV Purcărea, MP Raţiu Editura Universitară" Carol Davila, 2007 | 11 | 2007 |
| Offering memorable patient experience through creative, dynamic marketing strategy LV Purcărea, M Raţiu, T Purcărea Journal of Medicine and Life 1 (2), 198, 2008 | 10 | 2008 |
| Marketingul serviciilor de îngrijire a sănătăţii F Popa, TV Purcărea, VL Purcărea, MP Raţiu Editura Universitară" Carol Davila", 2007 | 10 | 2007 |
| Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation TV Purcarea, A Purcarea The AMFITEATRU ECONOMIC journal 10 (24), 9-25, 2008 | 9 | 2008 |
| Developing marketing capabilities by mapping customer journey and employer journey, considering the blurring of boundaries between marketing, technology and management T Purcărea Holistic Marketing Management Journal 8 (1), 22-44, 2018 | 8 | 2018 |
| How to Keep Loyal Relationships with Service Customers Using Holistic Marketing TV Purcărea, LMP RAŢIU Holistic Marketing Management 1 (1), 39-45, 2011 | 8 | 2011 |
| Current challenges for healthcare services and the opportunities created by the marketing abilities F Popa, T Purcărea, LV Purcărea, M Raţiu Journal of Medicine and Life 1 (1), 16, 2008 | 8 | 2008 |
| Achieving Excellence through Memorable Traveler Experience and Challenges, Opportunities and Solutions for Romanian Travel and Hospitality Industry TV Purcărea, IF Valeriu, MP Raţiu Revista Romana de Economie 29 (1), 52-75, 2010 | 7 | 2010 |
| Distribuţie şi merchandising T Purcărea Bucureşti, 2008 | 7 | 2008 |
