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Gauri Laaud
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Value co-destruction: A typology of resource misintegration manifestations
G Laud, L Bove, C Ranaweera, WWC Leo, J Sweeney, Smith, Sandra
Journal of Services Marketing 33 (7), 866-889, 2019
1142019
The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspective
G Laud, IO Karpen, R Mulye, K Rahman
Marketing Theory 15 (4), 509-543, 2015
1102015
Value co-creation behaviour–role of embeddedness and outcome considerations
G Laud, IO Karpen
Journal of Service Theory and Practice 27 (4), 778-807, 2017
952017
Service system well-being: Conceptualising a holistic concept
C Leo, Wei Wei Cheryl, Laud, Gaurangi and Chou
Journal of Service Management 30 (6), 766-792, 2019
402019
Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement
JJ Baker, T Kearney, G Laud, Holmlund, Maria
Journal of Service Management 32 (4), 483-506, 2021
312021
Digital transformation for crisis preparedness: Service employees’ perspective
CC Wei Wei Chery Leo, Laud, Gaurangi
Journal of Services Marketing, 2022
11*2022
Service system well-being: scale development and validation
G Laud, CY Chou, WWC Leo
Journal of Service Management, 2022
62022
The role of embeddedness for resource integration and value co-creation in service systems
G Laud
RMIT University, 2015
52015
Why consumers seek ‘coolness’: Understanding the vernacular meaning of cool
K Rahman, G Laud
University Of Tasmania, 2013
32013
On the path to decolonizing health care services: The role of marketing
R George, S D’Alessandro, MI Mehmet, M Nikidehaghani, MM Evans, ...
Journal of Marketing 88 (1), 138-159, 2024
22024
Value Co-Creation Behaviour–Role of Embeddedness and Outcome Consideration
L Gaurangi, KI Oswald
Journal of Service Theory and Practice 27 (4), 778-807, 2017
22017
The Dark Side of Connected Health Technology: How Connectivity Creates Exercise Addiction Among Conscientious Users
S Fitzgerald, L Kachersky, N Saldanha, E Chung, L Farrell, G Laud, ...
ACR North American Advances, 2016
22016
Fakes and fashion: Understanding the counterfeit crisis in the middle east
K Rahman, R Mulye, G Laud
European Advances in Consumer Research 10, 90-94, 2013
22013
Use of embedded brand community networks for brand co-creation
G Laud, R Mulye, K Rahman
Proceedings of the Australian & New Zealand Marketing Academy Conference …, 2011
22011
Member (co) creativity in open innovation communities
G Laud, J Conduit, IO Karpen
European Journal of Marketing 57 (8), 2021-2047, 2023
12023
System influences in creating a sense of service safety for alleviation of vulnerability
CW Leo, G Laud, CY Chou
International Social Marketing Conference, 2022
12022
A typology of users psychological ownership and engagement in the sharing economy
T Kearney, J Baker, G Laud, M Holmlund
University Of Tasmania, 2020
12020
Why Consumers Seek ‘Coolness’? Evidence from the Arab World
K Rahman, G Laud
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
12015
The Consumer Data Integration Process in Tech-infused Service Systems
G Laud, LJ Robinson
University Of Tasmania, 2023
2023
SME resilience-process, pathways, and market shaping
S Shar, R Rajaguru, G Laud
University Of Tasmania, 2022
2022
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