Long Thang Van Nguyen

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Charitha Harshani PereraNorthumbria UniversityVerified email at northumbria.ac.uk
Hue DuongAssistant Professor, Department of Communication, Georgia State UniversityVerified email at gsu.edu
Vinh LuThe Australian National UniversityVerified email at anu.edu.au
Jodie ConduitProfessor of Marketing, University of AdelaideVerified email at adelaide.edu.au
Sally Rao Hill and Sally RaoAssociate Professor of Marketing, the University of AdelaideVerified email at adelaide.edu.au
Hong Tien VuAssociate Professor, Clyde & Betty Reed Professor of Journalism, University of KansasVerified email at ku.edu
Brett Scholz 🍵Senior Research Fellow and Senior Lecturer, Medical School, The Australian National UniversityVerified email at anu.edu.au
Jerry WatkinsSenior Teaching Fellow, School of Organisations, Systems and People, University of PortsmouthVerified email at port.ac.uk

Long Thang Van Nguyen

Senior Lecturer, School of Communication & Design, RMIT University

Verified email at rmit.edu.vn

Customer Engagement Collective Empowerment Internal Marketing Social Media Marketing Work Integrated Learning


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Guidelines for the use and interpretation of assays for monitoring autophagy (4th edition)¹ DJ Klionsky, AK Abdel-Aziz, S Abdelfatah, M Abdellatif, A Abdoli, S Abel, ... autophagy 17 (1), 1-382, 2021	10670	2021
Recognizing postures in Vietnamese sign language with MEMS accelerometers TD Bui, LT Nguyen IEEE sensors journal 7 (5), 707-712, 2007	76	2007
The Impact of electronic-word-of mouth on e-loyalty and consumers’e-purchase decision making process: A Social media perspective CH Perera, R Nayak, NVT Long International Journal of Trade, Economics and Finance 10 (4), 85-91, 2019	59	2019
Sustainability in fashion and textiles: A survey from developing country R Nayak, T Panwar, LVT Nguyen Sustainable technologies for fashion and textiles, 3-30, 2020	50	2020
Engagement in online communities: implications for consumer price perceptions LTV Nguyen, J Conduit, VN Lu, S Rao Hill Journal of Strategic Marketing 24 (3-4), 241-260, 2016	47	2016
The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter? LT Van Nguyen, VN Lu, SR Hill, J Conduit Australasian Marketing Journal (AMJ) 27 (3), 169-178, 2019	41	2019
The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector CH Perera, R Nayak, LTV Nguyen International Journal of Educational Management 35 (1), 63-74, 2020	39	2020
Risk perception and COVID-19 preventive behaviors: Application of the integrative model of behavioral prediction HT Duong, HT Nguyen, SJ McFarlane, LTV Nguyen The Social Science Journal, 1-14, 2021	38	2021
Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels LT Van Nguyen, PND Nguyen, TQ Nguyen, KT Nguyen Journal of Hospitality and Tourism Management 48, 88-98, 2021	36	2021
Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka CH Perera, R Nayak, LTV Nguyen Journal of Marketing for Higher Education 32 (2), 179-196, 2022	30	2022
Sustainable reuse of fashion waste as flame-retardant mattress filing with ecofriendly chemicals R Nayak, S Houshyar, A Patnaik, LTV Nguyen, RA Shanks, R Padhye, ... Journal of Cleaner Production 251, 119620, 2020	29	2020
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries CH Perera, R Nayak, LTV Nguyen Journal of Marketing Communications 29 (8), 770-795, 2023	28	2023
Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication HT Duong, LTV Nguyen, S Julian McFarlane, HT Nguyen, KT Nguyen Health Communication 38 (2), 394-401, 2023	28	2023
Sustainable technologies and processes adapted by fashion brands R Nayak, LVT Nguyen, T Panwar, L Jajpura Sustainable technologies for fashion and textiles, 233-248, 2020	23	2020
Driving enrolment intention through social media engagement: a study of Vietnamese prospective students L Nguyen, VN Lu, J Conduit, TTN Tran, B Scholz Higher Education Research & Development 40 (5), 1040-1055, 2021	19	2021
Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises R Nayak, LNV Thang, T Nguyen, J Gaimster, R Morris, M George Journal of Fashion Marketing and Management: An International Journal 26 (2 …, 2022	18	2022
Drivers of social media disengagement: a study of young consumers in Vietnam LTV Nguyen, R Nayak, J Watkins, PND Nguyen Young Consumers 21 (2), 155-170, 2020	16	2020
With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception HT Duong, LTV Nguyen, HT Vu Journal of Social Marketing 10 (1), 18-37, 2020	16	2020
Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate HT Duong, HT Vu, LTV Nguyen Health communication 36 (7), 909-919, 2021	15	2021
Collective empowerment in online communities: conceptualization, scale refinement, and validation LTV Nguyen, J Conduit, VN Lu, S Rao Hill Journal of Marketing Theory and Practice 28 (3), 301-317, 2020	14	2020

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