Carla Ferraro
Carla Ferraro
Senior Lecturer, Swinburne Business School
Verified email at swin.edu.au - Homepage
Title
Cited by
Cited by
Year
Segmenting consumer reactions to social network marketing
C Campbell, C Ferraro, S Sands
European Journal of Marketing, 2014
1122014
Environmental concern and environmental purchase intentions: The mediating role of learning strategy
JD Newton, Y Tsarenko, C Ferraro, S Sands
Journal of Business Research 68 (9), 1974-1981, 2015
992015
Segmenting multichannel consumers across search, purchase and after-sales
S Sands, C Ferraro, C Campbell, J Pallant
Journal of Retailing and Consumer Services 33, 62-71, 2016
782016
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
762013
The role of fashionability in second-hand shopping motivations
C Ferraro, S Sands, J Brace-Govan
Journal of Retailing and Consumer Services 32, 262-268, 2016
652016
Retailers' strategic responses to economic downturn: insights from down under
AG Parsons, PW Ballantine, S Sands, C Ferraro
International Journal of Retail & Distribution Management, 2010
462010
Customer-to-noncustomer interactions: Extending the ‘social’dimension of the store environment
S Sands, E Harper, C Ferraro
Journal of Retailing and Consumer Services 18 (5), 438-447, 2011
422011
Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement
C Bond, C Ferraro, S Luxton, S Sands
Melbourne: Monash University ANZMAC, 2010
402010
Does the online channel pay? A comparison of online versus offline information search on physical store spend
S Sands, C Ferraro, S Luxton
The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010
372010
The green consumer
C Ferraro
Melbourne, Australia: The Australian Centre for Retail Studies Thought …, 2009
182009
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business Horizons 63 (2), 227-243, 2020
152020
Mobile phone marketing: challenges and perceived attitudes
S Luxton, U Mahmood, C Ferraro
Australian and New Zealand Marketing Academy (ANZMAC) Conference, 1-11, 2009
132009
Who shares? Profiling consumers in the sharing economy
S Sands, C Ferraro, C Campbell, J Kietzmann, VV Andonopoulos
Australasian Marketing Journal (AMJ) 28 (3), 22-33, 2020
62020
The vice and virtue of on-the-go consumption: An exploratory segmentation
S Sands, I Maggioni, C Ferraro, C Jebarajakirthy, M Dharmesti
Journal of Retailing and Consumer Services 51, 399-408, 2019
62019
The magnitude of change effect in store remodeling
CR Ferraro, TS Danaher, PJ Danaher, SJ Sands
Journal of Retailing 93 (4), 440-457, 2017
62017
Seeing light in the dark: Investigating the dark side of social media and user response strategies
S Sands, C Campbell, C Ferraro, A Mavrommatis
European Management Journal 38 (1), 45-53, 2020
32020
Similarity over difference: How congruency in customer characteristics drives service experiences
J Nguyen, C Ferraro, S Sands
Journal of Business Research 121, 592-603, 2020
22020
Greentailing’: A key to thriving in recession
C Ferraro, S Sands
Australian and New Zealand Marketing Academy, Melbourne, Australia http …, 2009
22009
A machine-learning based approach to measuring constructs through text analysis
HYJ Tsao, CL Campbell, S Sands, C Ferraro, A Mavrommatis, SQ Lu
European Journal of Marketing, 2019
12019
Segmenting Consumer Reactions to Social Network Advertising
C Campbell, C Ferraro, S Sands
ACR North American Advances, 2012
12012
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