| Impressions of retail stores: A content analysis of consume MR Zimmer, LL Golden Journal of retailing 64 (3), 265, 1988 | 825 | 1988 |
| A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples SM Smith, CA Roster, LL Golden, GS Albaum Journal of Business Research 69 (8), 3139-3148, 2016 | 507 | 2016 |
| Attribution theory and advertiser credibility RB Settle, LL Golden Journal of Marketing Research 11 (2), 181-185, 1974 | 404 | 1974 |
| The attribution process in consumer decision making RW Mizerski, LL Golden, JB Kernan Journal of Consumer Research 6 (2), 123-140, 1979 | 400 | 1979 |
| A comparative analysis of neural networks and statistical methods for predicting consumer choice PM West, PL Brockett, LL Golden Marketing Science 16 (4), 370-391, 1997 | 351 | 1997 |
| Lifestyle and psychographics: A critical review and recommendation. WT Anderson Jr, LL Golden Advances in consumer research 11 (1), 1984 | 285 | 1984 |
| Fraud classification using principal component analysis of RIDITs PL Brockett, RA Derrig, LL Golden, A Levine, M Alpert Journal of Risk and insurance 69 (3), 341-371, 2002 | 270 | 2002 |
| A neural network method for obtaining an early warning of insurer insolvency PL Brockett, WW Cooper, LL Golden, U Pitaktong Journal of Risk and Insurance, 402-424, 1994 | 251 | 1994 |
| The Impact of Sensory Preference and Thinking versus Feeling Appeals on Advertising Effectiveness. LL Golden, KA Johnson Advances in consumer research 10 (1), 1983 | 221 | 1983 |
| Comparative analysis of the relative effectiveness of one-and two-sided communication for contrasting products LL Golden, MI Alpert Journal of Advertising 16 (1), 18-68, 1987 | 202 | 1987 |
| A class of utility functions containing all the common utility functions PL Brockett, LL Golden Management Science 33 (8), 955-964, 1987 | 173 | 1987 |
| Financial intermediary versus production approach to efficiency of marketing distribution systems and organizational structure of insurance companies PL Brockett, WW Cooper, LL Golden, JJ Rousseau, Y Wang Journal of Risk and Insurance 72 (3), 393-412, 2005 | 158 | 2005 |
| Sex-Typed Product Images: The Effects of Sex, Sex Role Self-Concept and Measurement Implications. NK Allison, LL Golden, GM Mullet, D Coogan Advances in consumer research 7 (1), 1980 | 158 | 1980 |
| Consumer reactions to explicit brand comparisons in advertisements LL Golden Journal of Marketing Research 16 (4), 517-532, 1979 | 153 | 1979 |
| A comparison of neural network, statistical methods, and variable choice for life insurers' financial distress prediction PL Brockett, LL Golden, J Jang, C Yang Journal of Risk and Insurance 73 (3), 397-419, 2006 | 124 | 2006 |
| Evaluating solvency versus efficiency performance and different forms of organization and marketing in US property––liability insurance companies PL Brockett, WW Cooper, LL Golden, JJ Rousseau, Y Wang European Journal of Operational Research 154 (2), 492-514, 2004 | 121 | 2004 |
| Handling weather related risks through the financial markets: Considerations of credit risk, basis risk, and hedging LL Golden, M Wang, C Yang Journal of Risk and Insurance 74 (2), 319-346, 2007 | 106 | 2007 |
| The Numerical Comparative Scale: An Economical Format For R LL Golden, G Albaum, M Zimmer Journal of Retailing 63 (4), 393, 1987 | 97 | 1987 |
| The role of sex role self-concept in masculine and feminine product perceptions. LL Golden, N Allison, M Clee Advances in consumer research 6 (1), 1979 | 93 | 1979 |
| Biological and psychobehavioral correlates of credit scores and automobile insurance losses: Toward an explication of why credit scoring works PL Brockett, LL Golden Journal of Risk and Insurance 74 (1), 23-63, 2007 | 89 | 2007 |
Montserrat GuillenICREA Academia & Full Professor (University of Barcelona) ORCID 0000-0002-2644-6268Verified email at ub.edu
