‪Beatrice Romano‬ - ‪Google Scholar‬

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Citations	106	106
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202020212022202320241 12 29 51 13

Co-authors

Dr Jason PallantRMIT UniversityVerified email at rmit.edu.au
Sean SandsProfessor of Marketing & Department Chair, Swinburne University of TechnologyVerified email at swin.edu.au

Beatrice Romano

Beatrice Romano

Swinburne University

Verified email at swin.edu.au


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Augmented reality and the customer journey: an exploratory study B Romano, S Sands, JI Pallant Australasian Marketing Journal 29 (4), 354-363, 2021	83	2021
Virtual shopping: segmenting consumer attitudes towards augmented reality as a shopping tool B Romano, S Sands, JI Pallant International Journal of Retail & Distribution Management 50 (10), 1221-1237, 2022	16	2022
Augmented reality and the customer journey: An exploratory study. Australasian Marketing Journal, 29 (4), 354–363 B Romano, S Sands, JI Pallant	7	2021
Retail technology and the customer experience: the use of Augmented Reality as a shopping tool B Romano Swinburne University of Technology, 2023		2023
Australasian Marketing Journal B Romano, S Sands, JI Pallant		2020

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