Duncan Fong
Duncan Fong
Professor of Marketing, Penn State University
Verified email at - Homepage
Cited by
Cited by
A two-stage Bayesian model selection strategy for supersaturated designs
SD Beattie, DKH Fong, DKJ Lin
Technometrics 44 (1), 55-63, 2002
Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
JC Liechty, DKH Fong, WS DeSarbo
Marketing Science 24 (2), 285-293, 2005
Analysis of a dual sourcing inventory model with normal unit demand and Erlang mixture lead times
DKH Fong, VM Gempesaw, JK Ord
European Journal of Operational Research 120 (1), 97-107, 2000
Lot streaming in multistage production systems
RV Ramasesh, H Fu, DKH Fong, JC Hayya
International Journal of Production Economics 66 (3), 199-211, 2000
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
KJ Li, DKH Fong, SH Xu
Manufacturing & Service Operations Management 13 (1), 108-123, 2011
A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data
WS DeSarbo, Y Kim, D Fong
Journal of econometrics 89 (1-2), 79-108, 1998
Evolutionary preference/utility functions: A dynamic perspective
WS DeSarbo, DKH Fong, J Liechty, JC Coupland
psychometrika 70, 179-202, 2005
Model-based segmentation featuring simultaneous segment-level variable selection
S Kim, DKH Fong, WS DeSarbo
Journal of Marketing Research 49 (5), 725-736, 2012
Mapping the bounds of incoherence: How far can you go and how does it affect your brand?
U Kayande, JH Roberts, GL Lilien, DKH Fong
Marketing Science 26 (4), 504-513, 2007
Ranking, Estimation and Hypothesis Testing in Unbalanced Two-way Additive Models - A Bayesian Approach
DKH Fong, JO Berger
Statistics & Decisions 11, 1-24, 1993
Revisiting customer value analysis in a heterogeneous market
WS DeSarbo, P Ebbes, DKH Fong, CC Snow
Journal of Modelling in Management 5 (1), 8-24, 2010
Analyzing ultimatum bargaining: a Bayesian approach to the comparison of two potency curves under shape constraints
DKH Fong, GE Bolton
Journal of Business & Economic Statistics 15 (3), 335-344, 1997
A Bayesian approach to the spatial representation of market structure from consumer choice data
WS DeSarbo, Y Kim, M Wedel, DKH Fong
European Journal of Operational Research 111 (2), 285-305, 1998
Efficiency in shortage reduction when using a more expensive common component
DKH Fong, H Fu, Z Li
Computers & Operations Research 31 (1), 123-138, 2004
A note on exact moment computation for normal lead times in the two-supplier case
DKH Fong
Journal of the Operational Research Society 43, 63-69, 1992
A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research
DKH Fong, WS DeSarbo
Quantitative Marketing and Economics 5, 427-453, 2007
Implementing managerial constraints in model-based segmentation: extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
S Kim, SJ Blanchard, WS DeSarbo, DKH Fong
Journal of Marketing Research 50 (5), 664-673, 2013
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
DKH Fong, WS DeSarbo, J Park, CJ Scott
Journal of the American Statistical Association 105 (490), 482-492, 2010
Estimating moments of the effective lead time for a stock control model with independent normal lead times
DKH Fong, JK Ord
Journal of the Operational Research Society 44 (3), 247-252, 1993
Bayesian multidimensional scaling procedure with variable selection
L Lin, DKH Fong
Computational statistics & data analysis 129, 1-13, 2019
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