| An empirical analysis of the relationship between brand loyalty and consumer price elasticity L Krishnamurthi, SP Raj Marketing science 10 (2), 172-183, 1991 | 616 | 1991 |
| A comparative analysis of reference price models RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj Journal of Consumer Research 24 (2), 202-214, 1997 | 591 | 1997 |
| Late mover advantage: How innovative late entrants outsell pioneers V Shankar, GS Carpenter, L Krishnamurthi Journal of Marketing research 35 (1), 54-70, 1998 | 532 | 1998 |
| Asymmetric response to price in consumer brand choice and purchase quantity decisions L Krishnamurthi, T Mazumdar, SP Raj Journal of consumer research 19 (3), 387-400, 1992 | 360 | 1992 |
| On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of Retailing 91 (2), 217-234, 2015 | 355 | 2015 |
| A model of brand choice and purchase quantity price sensitivities L Krishnamurthi, SP Raj Marketing Science 7 (1), 1-20, 1988 | 338 | 1988 |
| Measuring the dynamic effects of promotions on brand choice P Papatla, L Krishnamurthi Journal of Marketing Research 33 (1), 20-35, 1996 | 285 | 1996 |
| The effect of differences in the number of attribute levels on conjoint results DR Wittink, L Krishnamurthi, DJ Reibstein Marketing Letters 1 (2), 113-123, 1990 | 246 | 1990 |
| Analysis of new product diffusion using a four-segment trial-repeat model M Hahn, S Park, L Krishnamurthi, AA Zoltners Marketing Science 13 (3), 224-247, 1994 | 217 | 1994 |
| Customizing promotions in online stores J Zhang, L Krishnamurthi Marketing science 23 (4), 561-578, 2004 | 193 | 2004 |
| The advantages of entry in the growth stage of the product life cycle: An empirical analysis V Shankar, GS Carpenter, L Krishnamurthi Journal of Marketing Research 36 (2), 269-276, 1999 | 190 | 1999 |
| Comparing derived importance weights across attributes DR Wittink, L Krishnamurthi, JB Nutter Journal of Consumer Research 8 (4), 471-474, 1982 | 161 | 1982 |
| Investigating the relationship between the content of online word of mouth, advertising, and brand performance S Gopinath, JS Thomas, L Krishnamurthi Marketing Science 33 (2), 241-258, 2014 | 149 | 2014 |
| The effect of advertising on consumer price sensitivity L Krishnamurthi, SP Raj Journal of Marketing Research 22 (2), 119-129, 1985 | 140 | 1985 |
| Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis V Shankar, L Krishnamurthi Journal of Retailing 72 (3), 249-272, 1996 | 120 | 1996 |
| Demand dynamics in the seasonal goods industry: An empirical analysis GP Soysal, L Krishnamurthi Marketing Science 31 (2), 293-316, 2012 | 90 | 2012 |
| Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship L Krishnamurthi, P Papatla Journal of Retailing 79 (2), 121-135, 2003 | 80 | 2003 |
| A probit model of choice dynamics P Papatla, L Krishnamurthi Marketing Science 11 (2), 189-206, 1992 | 73 | 1992 |
| Conjoint models of family decision making L Krishnamurthi International Journal of Research in Marketing 5 (3), 185-198, 1988 | 67 | 1988 |
| Channel pass-through of trade promotions V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi Marketing Science 29 (2), 250-267, 2010 | 62 | 2010 |
venkatesh shankarTexas A&M UniversityVerified email at venkyshankar.com
