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Co-authors
Venkatesh ShankarTexas A&M UniversityVerified email at mays.tamu.edu
Purushottam PapatlaUniversity of Wisconsin-MilwaukeeVerified email at uwm.edu
Rebecca Jen-Hui WangLehigh UniversityVerified email at lehigh.edu
Edward C MalthouseNorthwestern UniversityVerified email at northwestern.edu
Gregory S. CarpenterKellogg School of Management, Northwestern UniversityVerified email at kellogg.northwestern.edu
Arvind RangaswamyPenn State UniversityVerified email at psu.edu
Shyam GopinathKelley School of Business, Indiana UniversityVerified email at iu.edu
Richard BrieschSouthern Methodist University, Cox School of BusinessVerified email at smu.edu
Gonca SoysalAssistant Professor, University of ArkansasVerified email at uark.edu
Kanishka MisraUniversity of California, San DeigoVerified email at ucsd.edu
Eric T. AndersonKellogg School of Management, Northwestern UniversityVerified email at northwestern.edu
Vincent NijsAssistant Professor of Marketing, Rady School of ManagementVerified email at rady.ucsd.edu
Rakesh VohraUniversity of PennsylvaniaVerified email at sas.upenn.edu
Lakshman Krishnamurthi
Professor of Marketing, Kellogg School, Northwestern University
Verified email at kellogg.northwestern.edu