Consumer Evaluations of Sale Prices: Role of the Subtraction Principle A Biswas, S Bhowmick, A Guha, D Grewal Journal of Marketing, 1-18, 2013 | 161 | 2013 |
Marketing students’ mathematics performance: The mediating role of math anxiety on math self-concept and math self-efficacy S Bhowmick, JA Young, PW Clark, N Bhowmick Journal of Higher Education Theory and Practice 17 (9), 2017 | 29 | 2017 |
Consumer responses to offline and online low price signals: The role of cognitive elaboration S Dutta, S Bhowmick Journal of Business Research 62 (6), 629-635, 2009 | 27 | 2009 |
An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations A Guha, A Biswas, D Grewal, S Bhowmick, J Nordfält Journal of Marketing 82 (3), 142-156, 2018 | 15 | 2018 |
Collaborative learning using a project across multiple business courses: A cognitive load and knowledge convergence approach S Bhowmick, A Chandra, JS Harper, V Sweetin Decision Sciences Journal of Innovative Education 13 (2), 197-219, 2015 | 13 | 2015 |
Bike-Share: A bicycle program for campus S Bhowmick, DL Varble Journal of Case Studies 33 (2), 25-37, 2015 | 5 | 2015 |
Scooterino: Ride Sharing in Rome. A Chandra, S Bhowmick, A Chaabi, B Smith Journal of Case Studies 36 (2), 2018 | 3 | 2018 |
When manufacturers compete with their channel members: An experiential learning project for marketing channels students JA Young, PW Clark, S Bhowmick Journal of Education for Business 95 (6), 419-423, 2020 | | 2020 |
ABHIJIT BISWAS SANDEEP BHOWMICK ABHIJIT GUHA DHRUV GREWAL S BHOWMICK | | |
Web Appendix A Biswas, S Bhowmick, A Guha, D Grewal | | |