| Looking into the future: A match between self-view and temporal distance G Spassova, AY Lee Journal of Consumer Research 40 (1), 159-171, 2013 | 213 | 2013 |
| Barriers and facilitators to shared decision-making in hospitals from policy to practice: a systematic review A Waddell, A Lennox, G Spassova, P Bragge Implementation Science 16, 1-23, 2021 | 101 | 2021 |
| Positive affect moderates the impact of assortment size on choice satisfaction G Spassova, AM Isen Journal of retailing 89 (4), 397-408, 2013 | 73 | 2013 |
| Consumer reactions to professionals who use decision aids M Palmeira, G Spassova European Journal of Marketing 49 (3/4), 302-326, 2015 | 37 | 2015 |
| Other-serving bias in advice-taking: When advisors receive more credit than blame M Palmeira, G Spassova, HT Keh Organizational Behavior and Human Decision Processes 130, 13-25, 2015 | 28 | 2015 |
| The impact of service failure and recovery on target and observing customers: a comparative study SS Sharifi, M Palmeira, J Ma, G Spassova Journal of Hospitality Marketing & Management 26 (8), 889-910, 2017 | 27 | 2017 |
| In the eye of the beholder: How self-construal influences service evaluations following observations of others’ service experiences S Sharifi, G Spassova European Journal of Marketing 54 (5), 1087-1116, 2020 | 11 | 2020 |
| You’re not yelping your case: the unexpected social consequences of word of mouth M Palmeira, G Spassova, J Quoidbach European Journal of Marketing 54 (2), 419-447, 2020 | 11 | 2020 |
| Self-Construal and Temporal Distance. G Spassova, AY Lee Advances in consumer research 35, 2008 | 9 | 2008 |
| Co-designing a theory-informed intervention to increase shared decision-making in maternity care A Waddell, G Spassova, L Sampson, L Jungbluth, J Dam, P Bragge Health Research Policy and Systems 21 (1), 15, 2023 | 8 | 2023 |
| A ratings pattern heuristic in judgments of expertise: When being right Looks wrong G Spassova, M Palmeira, EB Andrade Organizational Behavior and Human Decision Processes 147, 26-47, 2018 | 5 | 2018 |
| The specificity heuristic: consumer evaluation of expert recommendation M Palmeira, G Spassova Association of Consumer Research annual conference 2012, 2012 | 3 | 2012 |
| The difference novelty makes: incidental exposure to unfamiliar stimuli primes exploratory behavior G Spassova, M Unviversity, AAM Isen Adv Consum Res 40 (1), 703-704, 2012 | 2 | 2012 |
| “The Terminology Might Be Ahead of Practice”: Embedding Shared Decision Making in Practice—Barriers and Facilitators to Implementation of SDM in the Context of Maternity Care A Waddell, D Goodwin, G Spassova, P Bragge MDM Policy & Practice 8 (2), 23814683231199943, 2023 | 1 | 2023 |
| Consulting Multiple Advisors: When It Hurts and When It Does Not Hurt the Advisor–Advisee Relationship? M Palmeira, G Spassova Journal of Behavioral Decision Making 37 (2), e2382, 2024 | | 2024 |
| “We will be the ones bearing the consequences”: A qualitative study of barriers and facilitators to shared decision‐making in hospital‐based maternity care A Waddell, D Goodwin, G Spassova, L Sampson, A Candy, P Bragge Birth, 2024 | | 2024 |
| Thou shalt be safe: Risk preferences in choice for sad others G Spassova, M Palmeira Journal of Behavioral Decision Making 36 (5), e2350, 2023 | | 2023 |
| Following a patient driven health priority from policy to practice: a behavioural science approach to development and implementation through co-design A Waddell, G Spassova, D Goodwin, L Sampson, A Candy, P Bragge 15 th Annual Conference on the Science of Dissemination and Implementation, 2022 | | 2022 |
| The Discrimination Heuristic: the Role of Variance in Judgements of Expertise G Spassova, M Palmeira ACR North American Advances, 2015 | | 2015 |
| New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products G Spassova, AM Isen ACR Asia-Pacific Advances, 2011 | | 2011 |
Mauricio PalmeiraUniversity of South FloridaVerified email at usf.edu
