| Antecedents and consequences of participation in brand communities: A literature review M Hook, S Baxter, A Kulczynski Journal of Brand Management 25, 277-292, 2018 | 102 | 2018 |
| The impact of age on consumer attachment to celebrities and endorsed brand attachment J Ilicic, SM Baxter, A Kulczynski Journal of Brand Management 23, 273-288, 2016 | 86 | 2016 |
| Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies SM Baxter, A Kulczynski, J Ilicic International Journal of Advertising 35 (6), 970-982, 2016 | 74 | 2016 |
| When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis A Kulczynski, J Ilicic, SM Baxter Psychology & Marketing 33 (1), 5-19, 2016 | 58 | 2016 |
| Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments SM Baxter, J Ilicic, A Kulczynski Journal of Brand Management 25, 384-394, 2018 | 53 | 2018 |
| How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne … J Ilicic, A Kulczynski, SM Baxter Journal of Advertising Research 58 (1), 51-64, 2018 | 51 | 2018 |
| Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations J Ilicic, S Baxter International Journal of Nonprofit and Voluntary Sector Marketing 19 (3 …, 2014 | 51 | 2014 |
| Phonetic symbolism and children's brand name preferences S Baxter, TM Lowrey Journal of Consumer Marketing 28 (7), 516-523, 2011 | 46 | 2011 |
| Measuring motivations for popular music concert attendance A Kulczynski, S Baxter, T Young Event Management 20 (2), 239-254, 2016 | 42 | 2016 |
| Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions J Wyllie, S Baxter, A Kulczynski Journal of Advertising 44 (2), 140-150, 2015 | 41 | 2015 |
| What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility S Baxter, J Ilicic, A Kulczynski Marketing Letters 26, 525-534, 2015 | 35 | 2015 |
| Communicating product size using sound and shape symbolism SM Baxter, J Ilicic, A Kulczynski, T Lowrey Journal of Product & Brand Management 24 (5), 472-480, 2015 | 30 | 2015 |
| May the force drag your dynamic logo: The brand work-energy effect SM Baxter, J Ilicic International Journal of Research in Marketing 35 (3), 509-523, 2018 | 29 | 2018 |
| Names versus faces: examining spokesperson-based congruency effects in advertising J Ilicic, SM Baxter, A Kulczynski European Journal of Marketing 49 (1/2), 62-81, 2015 | 28 | 2015 |
| Examining children's preference for phonetically manipulated brand names across two English accent groups S Baxter, T Lowrey International Journal of Research in Marketing 31 (1), 122-124, 2014 | 24 | 2014 |
| The influence of product placement prominence on consumer attitudes and intentions: A theoretical framework B Kozary, S Baxter University of Newcastle, 2010 | 24 | 2010 |
| Promoting authenticity through celebrity brands A Kennedy, SM Baxter, A Kulczynski European journal of marketing 55 (7), 2072-2099, 2021 | 22 | 2021 |
| Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments A Kennedy, SM Baxter, J Ilicic Psychology & Marketing 36 (2), 102-112, 2019 | 22 | 2019 |
| Exploring children's attitudes towards research participation S Baxter International Journal of Market Research 54 (4), 455-464, 2012 | 22 | 2012 |
| Revisiting the automaticity of phonetic symbolism effects SM Baxter, A Kulczynski, J Ilicic International Journal of Research in Marketing 31 (4), 448-451, 2014 | 20 | 2014 |
