| National culture and new product development: An integrative review C Nakata, K Sivakumar Journal of Marketing 60 (1), 61-72, 1996 | 1031 | 1996 |
| The stampede toward Hofstede's framework: Avoiding the sample design pit in cross-cultural research K Sivakumar, C Nakata Journal of international business studies 32, 555-574, 2001 | 841 | 2001 |
| Instituting the marketing concept in a multinational setting: the role of national culture C Nakata, K Sivakumar Journal of the Academy of marketing Science 29 (3), 255-276, 2001 | 404 | 2001 |
| Cause-related marketing: More buck than bang? M Berglind, C Nakata Business horizons 48 (5), 443-453, 2005 | 392 | 2005 |
| Enhancing new product adoption at the base of the pyramid: A contextualized model C Nakata, K Weidner Journal of Product Innovation Management 29 (1), 21-32, 2012 | 324 | 2012 |
| Fix it or leave it? Customer recovery from self-service technology failures Z Zhu, C Nakata, K Sivakumar, D Grewal Journal of Retailing 89 (1), 15-29, 2013 | 298 | 2013 |
| Spurring Cross‐Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective* C Nakata, S Im Journal of Product Innovation Management 27 (4), 554-571, 2010 | 267 | 2010 |
| Self-service technology effectiveness: the role of design features and individual traits Z Zhu, C Nakata, K Sivakumar, D Grewal Journal of the Academy of Marketing Science 35, 492-506, 2007 | 260 | 2007 |
| Implementation of industrial process innovations: factors, effects, and marketing implications PW Meyers, K Sivakumar, C Nakata Journal of Product Innovation Management: An International Publication of …, 1999 | 239 | 1999 |
| Beyond Hofstede C Nakata Palgrave Macmillan, 2009 | 221 | 2009 |
| Reexamining the link between customer orientation and business performance: The role of information systems Z Zhu, C Nakata Journal of marketing theory and practice 15 (3), 187-203, 2007 | 201 | 2007 |
| A new look at faith-based marketing: The global halal market E Izberk-Bilgin, CC Nakata Business horizons 59 (3), 285-292, 2016 | 182 | 2016 |
| Emerging market conditions and their impact on first mover advantages: an integrative review C Nakata, K Sivakumar International Marketing Review 14 (6), 461-485, 1997 | 162 | 1997 |
| Progress and promise: the last decade of international marketing research C Nakata, Y Huang Journal of Business Research 58 (5), 611-618, 2005 | 138 | 2005 |
| The complex contribution of information technology capability to business performance C Nakata, Z Zhu, ML Kraimer Journal of Managerial Issues, 485-506, 2008 | 134 | 2008 |
| Design thinking for innovation: Composition, consequence, and contingency C Nakata, J Hwang Journal of business research 118, 117-128, 2020 | 133 | 2020 |
| Implementing technologies for financial service innovations in base of the pyramid markets E Berger, C Nakata Journal of Product Innovation Management 30 (6), 1199-1211, 2013 | 120 | 2013 |
| Antecedents and consequence of Korean and Japanese new product advantage C Nakata, S Im, H Park, YW Ha Journal of Business Research 59 (1), 28-36, 2006 | 110 | 2006 |
| Determinants of Korean and Japanese new product performance: An interrelational and process view S Im, C Nakata, H Park, YW Ha Journal of International Marketing 11 (4), 81-112, 2003 | 108 | 2003 |
| Co-production of prolonged, complex, and negative services: An examination of medication adherence in chronically ill individuals J Spanjol, AS Cui, C Nakata, LK Sharp, SY Crawford, Y Xiao, ... Journal of Service Research 18 (3), 284-302, 2015 | 93 | 2015 |
Zhen ZhuSuffolk UniversityVerified email at suffolk.edu
