‪Sy. Nurleyana Wafa‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	42	35
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i10-index	1	1

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Co-authors

ellyna hashimVerified email at mmu.edu.my
Linda BrennanRMIT UniversityVerified email at rmit.edu.au
Lukas ParkerRMIT UniversityVerified email at rmit.edu.au
Nhat Tram Phan-LeMonash University, RMIT UniversityVerified email at monash.edu
Shinyi ChinSchool of Media and Communication, RMIT UniversityVerified email at rmit.edu.au
Heidi Tan Yeen-JuLecturer, Multimedia UniversityVerified email at mmu.edu.my

Sy. Nurleyana Wafa

Sy. Nurleyana Wafa

Multimedia University, RMIT University

Verified email at mmu.edu.my - Homepage

Advertising Design Technology Adoption Augmented Reality Marketing Communication


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Adoption of Mobile Augmented Reality Advertisements by Brands in Malaysia SN Wafa, E Hashim Procedia - Social and Behavioral Sciences 219, 762-768, 2016	38	2016
Ethical and social marketing in Asia: A multi-country perspective L Parker, L Brennan, SN Wafa, TNL Thi, NT Phan-Le, S Chin Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81, 2021	4	2021
Globalization of Hollywood: Analyzing the Influence of American Films on the Culture of Arab Youth AAN Zakzouk, SN Wafa 3rd International Conference on Creative Multimedia 2023 (ICCM 2023), 229-238, 2023		2023
‘The Tree’: Deliberating User Experience Design in Augmented Reality Art Creation SN Wafa 2nd International Conference on Creative Multimedia 2022 (ICCM 2022), 257-265, 2022		2022
Malaysian Students Acceptance Towards Learning with Augmented Reality Technology HT Yeen-Ju, N Mai, NT Kian, HS Hin, SNWBSN Wafa, MN Zainuddin, ... Advanced Science Letters 24 (10), 7128-7132, 2018		2018

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