Follow
Michel Ballings
Michel Ballings
The University of Tennessee, department of Business Analytics and Statistics
Verified email at utk.edu - Homepage
Title
Cited by
Cited by
Year
Evaluating multiple classifiers for stock price direction prediction
M Ballings, D Van den Poel, N Hespeels, R Gryp
Expert systems with Applications 42 (20), 7046-7056, 2015
6672015
The role of marketer-generated content in customer engagement marketing
M Meire, K Hewett, M Ballings, V Kumar, D Van den Poel
Journal of Marketing 83 (6), 21-42, 2019
2792019
Identifying new product ideas: waiting for the wisdom of the crowd or screening ideas in real time
S Hoornaert, M Ballings, EC Malthouse, D Van den Poel
Journal of Product Innovation Management 34 (5), 580-597, 2017
1572017
Customer Event History for Churn Prediction: How long is long enough?
M Ballings, DV Poel
Expert Systems with Applications, 2012
1302012
The added value of social media data in B2B customer acquisition systems: A real-life experiment
M Meire, M Ballings, D Van den Poel
Decision Support Systems 104, 26-37, 2017
942017
A new livestream retail analytics framework to assess the sales impact of emotional displays
N Bharadwaj, M Ballings, PA Naik, M Moore, MM Arat
Journal of Marketing 86 (1), 27-47, 2022
912022
CRM in social media: Predicting increases in Facebook usage frequency
M Ballings, D Van den Poel
European Journal of Operational Research 244 (1), 248-260, 2015
852015
The added value of auxiliary data in sentiment analysis of Facebook posts
M Meire, M Ballings, D Van den Poel
Decision Support Systems 89, 98-112, 2016
802016
Genalg: R based genetic algorithm
E Willighagen, M Ballings
R package version 0.1 1, 2005
752005
Cause marketing and customer profitability
M Ballings, H McCullough, N Bharadwaj
Journal of the Academy of Marketing Science 46, 234-251, 2018
662018
AUC: threshold independent performance measures for probabilistic classifiers. 2013
M Ballings, D Van den Poel
URL http://CRAN. R-project. org/package= AUC. R package version 0.3. 0, 2017
56*2017
Social media optimization: Identifying an optimal strategy for increasing network size on Facebook
M Ballings, D Van den Poel, M Bogaert
Omega 59, 15-25, 2016
562016
Evaluating multi-label classifiers and recommender systems in the financial service sector
M Bogaert, J Lootens, D Van den Poel, M Ballings
European Journal of Operational Research 279 (2), 620-634, 2019
432019
The added value of Facebook friends data in event attendance prediction
M Bogaert, M Ballings, D Van den Poel
Decision Support Systems 82, 26-34, 2016
402016
Kernel Factory: An ensemble of kernel machines
M Ballings, D Van den Poel
Expert Systems with Applications 40 (8), 2904-2913, 2013
282013
Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms
M Bogaert, M Ballings, D Van den Poel, A Oztekin
Decision Support Systems 147, 113517, 2021
242021
Cross-media consumption: Insights from super bowl advertising
N Bharadwaj, M Ballings, PA Naik
Journal of Interactive Marketing 50 (1), 17-31, 2020
242020
Evaluating the importance of different communication types in romantic tie prediction on social media
M Bogaert, M Ballings, D Van den Poel
Annals of Operations Research 263, 501-527, 2018
222018
Equity price direction prediction for day trading: Ensemble classification using technical analysis indicators with interaction effects
D Van den Poel, C Chesterman, M Koppen, M Ballings
2016 IEEE Congress on Evolutionary Computation (CEC), 3455-3462, 2016
122016
Improving customer churn prediction by data augmentation using pictorial stimulus-choice data
M Ballings, D Van den Poel, E Verhagen
Management Intelligent Systems: First International Symposium, 217-226, 2012
122012
The system can't perform the operation now. Try again later.
Articles 1–20