Stephen Graham Saunders
TitleCited byYear
Redefining social marketing: beyond behavioural change
SG Saunders, DJ Barrington, S Sridharan
Journal of Social Marketing 5 (2), 160-168, 2015
602015
International marketing
SM Burgess, N Bothma
Oxford University Press, 2011
452011
Why tip? An empirical test of motivations for tipping car guards
SG Saunders, M Lynn
Journal of Economic Psychology 31 (1), 106-113, 2010
422010
Banking patronage motives of the urban informal poor
S Graham Saunders, M Bendixen, R Abratt
Journal of Services Marketing 21 (1), 52-63, 2007
312007
Measuring and applying the PAKSERV service quality construct: Evidence from a South African cultural context
S Graham Saunders
Managing Service Quality: An International Journal 18 (5), 442-456, 2008
282008
Scenario planning: a collage construction approach
SG Saunders
Foresight 11 (2), 19-28, 2009
252009
An Exploratory Study into the Disposition Behaviour of Poor Bottom-of-the-Pyramid Urban Consumers
SG Saunders
Advances in Consumer Research 37, 440-446, 2010
172010
The diversification of charities: from religion‐oriented to for‐profit‐oriented fundraising
SG Saunders
International Journal of Nonprofit and voluntary sector marketing 18 (2 …, 2013
162013
Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries
DJ Barrington, S Sridharan, SG Saunders, RT Souter, J Bartram, ...
Social Science & Medicine 171, 84-93, 2016
112016
Service employee evaluations of customer tips: an expectations-disconfirmation tip gap approach
SG Saunders
Journal of Service Theory and Practice 25 (6), 796-812, 2015
112015
Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation
S Sridharan, DJ Barrington, SG Saunders
Marketing Theory 17 (3), 323-340, 2017
102017
Sanitation marketing: A systematic review and theoretical critique using the capability approach
DJ Barrington, S Sridharan, KF Shields, SG Saunders, RT Souter, ...
Social Science & Medicine 194, 128-134, 2017
82017
Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action
SG Saunders, DJ Barrington, S Sridharan, S Meo, W Hadwen, KF Shields, ...
Habitat International 55, 159-166, 2016
82016
Consumer‐generated media and product labelling: designed in California, assembled in China
SG Saunders
International journal of consumer studies 34 (4), 474-480, 2010
82010
Marketing‐driven philanthropy: the case of PlayPumps
SG Saunders, R Borland
European Business Review, 2013
42013
The relationship between marketing agility and financial performance under different levels of market turbulence
J Zhou, FT Mavondo, SG Saunders
Industrial Marketing Management 83, 31-41, 2019
32019
The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model
E van Tonder, SG Saunders, IT Lisita, LT de Beer
Journal of Retailing and Consumer Services 45, 92-102, 2018
32018
Water exchange systems
S Sridharan, DJ Barrington, SG Saunders
Routledge, 2015
32015
Systems social marketing: a critical appraisal
VD Truong, SG Saunders, XD Dong
Journal of Social Marketing 9 (2), 180-203, 2019
22019
Fostering water, sanitation and hygiene (WaSH) marketing exchanges using participatory processes: a guide for working with residents of informal settlements in the Pacific
DJ Barrington, J Bartram, S Meo, SG Saunders, KF Shields, S Sridharan, ...
International WaterCentre: Brisbane, Australia, 2017
12017
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