Stephen Graham Saunders
Title
Cited by
Cited by
Year
Redefining social marketing: beyond behavioural change
SG Saunders, DJ Barrington, S Sridharan
Journal of Social Marketing, 2015
752015
Why tip? An empirical test of motivations for tipping car guards
SG Saunders, M Lynn
Journal of Economic Psychology 31 (1), 106-113, 2010
462010
International marketing
SM Burgess, N Bothma
Oxford University Press, 2011
392011
Banking patronage motives of the urban informal poor
SG Saunders, M Bendixen, R Abratt
Journal of Services Marketing, 2007
332007
Measuring and applying the PAKSERV service quality construct
SG Saunders
Managing Service Quality: An International Journal, 2008
322008
Scenario planning: a collage construction approach
SG Saunders
Foresight 11 (2), 19-28, 2009
252009
An Exploratory Study into the Disposition Behaviour of Poor Bottom-of-the-Pyramid Urban Consumers
SG Saunders
Advances in Consumer Research 37, 440-446, 2010
212010
The diversification of charities: from religion‐oriented to for‐profit‐oriented fundraising
SG Saunders
International Journal of Nonprofit and voluntary sector marketing 18 (2 …, 2013
172013
The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model
E van Tonder, SG Saunders, IT Lisita, LT de Beer
Journal of Retailing and Consumer Services 45, 92-102, 2018
142018
Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries
DJ Barrington, S Sridharan, SG Saunders, RT Souter, J Bartram, ...
Social Science & Medicine 171, 84-93, 2016
132016
The relationship between marketing agility and financial performance under different levels of market turbulence
J Zhou, FT Mavondo, SG Saunders
Industrial Marketing Management 83, 31-41, 2019
112019
Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation
S Sridharan, DJ Barrington, SG Saunders
Marketing Theory 17 (3), 323-340, 2017
112017
Service employee evaluations of customer tips: an expectations-disconfirmation tip gap approach
SG Saunders
Journal of Service Theory and Practice, 2015
112015
Consumer‐generated media and product labelling: designed in California, assembled in China
SG Saunders
International Journal of Consumer Studies 34 (4), 474-480, 2010
102010
Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action
SG Saunders, DJ Barrington, S Sridharan, S Meo, W Hadwen, KF Shields, ...
Habitat International 55, 159-166, 2016
92016
Systems social marketing: a critical appraisal
VD Truong, SG Saunders, XD Dong
Journal of Social Marketing, 2019
82019
Sanitation marketing: A systematic review and theoretical critique using the capability approach
DJ Barrington, S Sridharan, KF Shields, SG Saunders, RT Souter, ...
Social Science & Medicine 194, 128-134, 2017
82017
Marketing‐driven philanthropy: the case of PlayPumps
SG Saunders, R Borland
European Business Review, 2013
62013
Ethical performance evaluation: an extension and illustration
SG Saunders
European Business Review 23 (6), 561-571, 2011
62011
Water exchange systems
S Sridharan, DJ Barrington, SG Saunders
Routledge, 2015
42015
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Articles 1–20