Stephen Graham Saunders
TitleCited byYear
Redefining social marketing: beyond behavioural change
SG Saunders, DJ Barrington, S Sridharan
Journal of Social Marketing, 2015
612015
Why tip? An empirical test of motivations for tipping car guards
SG Saunders, M Lynn
Journal of Economic Psychology 31 (1), 106-113, 2010
422010
International marketing
SM Burgess, N Bothma
Oxford University Press, 2011
352011
Banking patronage motives of the urban informal poor
SG Saunders, M Bendixen, R Abratt
Journal of Services Marketing, 2007
302007
Measuring and applying the PAKSERV service quality construct
SG Saunders
Managing Service Quality: An International Journal, 2008
282008
Scenario planning: a collage construction approach
SG Saunders
Foresight 11 (2), 19-28, 2009
242009
The diversification of charities: from religion‐oriented to for‐profit‐oriented fundraising
SG Saunders
International Journal of Nonprofit and voluntary sector marketing 18 (2 …, 2013
182013
An Exploratory Study into the Disposition Behaviour of Poor Bottom-of-the-Pyramid Urban Consumers
SG Saunders
Advances in Consumer Research 37, 440-446, 2010
182010
Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries
DJ Barrington, S Sridharan, SG Saunders, RT Souter, J Bartram, ...
Social Science & Medicine 171, 84-93, 2016
132016
Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation
S Sridharan, DJ Barrington, SG Saunders
Marketing Theory 17 (3), 323-340, 2017
112017
Service employee evaluations of customer tips: an expectations-disconfirmation tip gap approach
SG Saunders
Journal of Service Theory and Practice, 2015
112015
Sanitation marketing: A systematic review and theoretical critique using the capability approach
DJ Barrington, S Sridharan, KF Shields, SG Saunders, RT Souter, ...
Social Science & Medicine 194, 128-134, 2017
92017
Consumer‐generated media and product labelling: designed in California, assembled in China
SG Saunders
International journal of consumer studies 34 (4), 474-480, 2010
82010
Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action
SG Saunders, DJ Barrington, S Sridharan, S Meo, W Hadwen, KF Shields, ...
Habitat International 55, 159-166, 2016
72016
Marketing‐driven philanthropy: the case of PlayPumps
SG Saunders, R Borland
European Business Review, 2013
52013
The relationship between marketing agility and financial performance under different levels of market turbulence
J Zhou, FT Mavondo, SG Saunders
Industrial Marketing Management 83, 31-41, 2019
32019
Systems social marketing: a critical appraisal
VD Truong, SG Saunders, XD Dong
Journal of Social Marketing, 2019
32019
The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model
E van Tonder, SG Saunders, IT Lisita, LT de Beer
Journal of Retailing and Consumer Services 45, 92-102, 2018
32018
Water exchange systems
S Sridharan, DJ Barrington, SG Saunders
Routledge, 2015
32015
Social marketing interventions: insights from a system dynamics simulation model
SG Saunders, VD Truong
Journal of Social Marketing 9 (3), 329-342, 2019
12019
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Articles 1–20