| Metaphorical communication, self-presentation, and consumer inference in service encounters A Sundar, JB Dinsmore, SHW Paik, FR Kardes Journal of Business Research 72, 136-146, 2017 | 22 | 2017 |
| Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment TB Cornwell, E Setten, SHW Paik, R Pappu Journal of Public Policy & Marketing 40 (3), 429-446, 2021 | 5 | 2021 |
| Punishing Politeness: Moderating Role of Belief in Just World on Severity A Sundar, W Paik ACR North American Advances, 2017 | 2 | 2017 |
| Role of color hues in signaling healthiness A Sundar, FI Gonsales, SHW Paik American Academy of Advertising. Conference. Proceedings (Online), 201, 2017 | 2 | 2017 |
| Role of Authenticity in Luxury Branding: How Novelty in Design is Preferred as Much as Typicality in Luxury Brands A Sundar, J Price, SHW Paik Global Marketing Conference, 150-154, 2016 | 1 | 2016 |
| Self-ordering effects on restaurant tipping percentages. E Newman, WSH Paik, J Tormey | | 2023 |
| The Influence of Visual Cues on Consumer Donations SHW Paik University of Oregon, 2020 | | 2020 |
| The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive S Hee Wendy Paik, J Zhang, A Sundar ACR North American Advances, 2018 | | 2018 |
| 9-Aa: What Did You Eat At School Today? the Influence of Preschool on Children’S Food Consumption TB Cornwell, SH Paik, E Setten ACR North American Advances, 2017 | | 2017 |
