| The use of YouTube as a tourism marketing tool S Reino, B Hay Proceedings of the 42nd Annual Travel & Tourism Research Association …, 2011 | 172 | 2011 |
| Integrating forecasting and CGE models: The case of tourism in Scotland A Blake, R Durbarry, JL Eugenio-Martin, N Gooroochurn, B Hay, J Lennon, ... Tourism Management 27 (2), 292-305, 2006 | 128 | 2006 |
| Twitter Twitter-But who is listening? a review of the current and potential use of Twittering as a tourism marketing tool B Hay Queen Margaret University, 2010 | 71 | 2010 |
| VFR travel research: International perspectives E Backer, B King Channel View Publications, 2015 | 69 | 2015 |
| An insight into the European experience: a case study on domestic VFR tourism within the UK B Hay VFR Tourism: Issues and implications, 52-66, 1996 | 45 | 1996 |
| The marketing of Scotland as a tourist destination, 1985–96 AV Seaton, B Hay Tourism in Scotland, 209-240, 1998 | 41 | 1998 |
| Missing voices: Australian children’s insights and perceptions of family holidays B Hay Hospitality & Society 7 (2), 133-155, 2017 | 27 | 2017 |
| Fantasy Tourism and Second Life B Hay CAUTHE 2008: Tourism and Hospitality Research, Training and Practice;" Where …, 2008 | 25 | 2008 |
| ‘Why do kids’ menus always have chicken nuggets?’: Children’s observations on the provision of food in hotels on family holidays B Hay Hospitality & Society 8 (1), 69-96, 2018 | 23 | 2018 |
| Drone tourism: A study of the current and potential use of drones in hospitality and tourism B Hay CAUTHE (26th: 2016: Sydney), 49-68, 2016 | 23 | 2016 |
| An exploration of the differences in the volume and value of visiting friends and visiting relatives tourism in the UK B Hay CAUTHE 2008: Tourism and Hospitality Research, Training and Practice;" Where …, 2008 | 22 | 2008 |
| Dark hospitality: Hotels as places for the end of life B Hay Hospitality & Society 5 (2-3), 233-248, 2015 | 21 | 2015 |
| Turning scenarios into a strategy map: Our ambition for Scottish tourism B Hay, I Yeoman Journal of Vacation Marketing 11 (1), 89-102, 2005 | 15 | 2005 |
| A review of the constraints, limitations and success of Homecoming Scotland 2009 A Morrison, B Hay Fraser of Allander Economic Commentary 34 (1), 44-54, 2010 | 13 | 2010 |
| The future of national tourism organisations marketing functions–there is no future? B Hay Journal of Tourism Futures 7 (2), 179-183, 2019 | 12 | 2019 |
| Tourism seasonality in Edinburgh and the Scottish Borders: north-south or core-periphery relationship P Goulding, B Hay Proceedings of the 7th ATLAS International Conference, June, 16-33, 2000 | 12 | 2000 |
| Tourism in Scotland: The Moffat Model for tourism forecasting and policy in complex situations A Blake, R Durbarry, JL Eugenio-Martin, N Gooroochurn, B Hay, J Lennon, ... Tourism: State of the Art Conference, Strathclyde University, Glasgow, June, 2004 | 11 | 2004 |
| The development, rationale, organisation and future management of public sector tourism in Scotland AJ Frew, B Hay Fraser of Allander Economic Commentary, 2011 | 10 | 2011 |
| What's in a name: a review of popular new words to describe holidays-a clever marketing ploy or a pointless waste of time? B Hay Queen Margaret University, 2010 | 8 | 2010 |
| Gastronomy, tourism and the media B Hay Journal of Tourism Futures 3 (2), 184-185, 2017 | 7 | 2017 |
