Goran Vlasic
Goran Vlasic
University of Zagreb Faculty of Economics and Business
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Leto
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
G Vlasic, T Kesic
Journal of Marketing Communications 13 (2), 109-129, 2007
462007
The role of nationalism in consumer ethnocentrism and the animosity in the post-war country
T Kesic, P Piri Rajh, G Vlasic
34th European Marketing Conference, 24-27, 2005
332005
Information hunt: the impact of product type and time pressure on choice of information source for purchase decisions
G Vlašić, M Janković, A Kramo-Čaluk
Management: journal of contemporary management issues 16 (2), 87-103, 2011
282011
Interaktivni marketing: interaktivna marketinška komunikacija
G Vlašić, A Mandelli, D Mumel
PeraGO, 2007
262007
The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)
T Kesić, SP Rajh, G Vlašić
34th EMAC Conference: Rejuvenating Marketing-Contamination, Innovation …, 2005
122005
CONCEPT OF REPUTATION: DIFFERENT PERSPECTIVES AND ROBUST EMPIRICAL UNDERSTANDINGS/KONCEPT UGLED PODUZECA: TEORIJSKE PERSPEKTIVE I EMPIRIJSKI POKAZATELJI
G Vlasic
Trziste= Market 24 (2), 219, 2012
72012
CONCEPT OF REPUTATION: DIFFERENT PERSPECTIVES AND ROBUST EMPIRICAL UNDERSTANDINGS/KONCEPT UGLED PODUZECA: TEORIJSKE PERSPEKTIVE I EMPIRIJSKI POKAZATELJI
G Vlasic
Trziste= Market 24 (2), 219, 2012
72012
Empirical Analysis of Competitive Advantage and the Strategic Process: The Case of Large Croatian Enterprises
N Alfirević, J Pavičić, G Vlašić
International Conference Enterprise Odyssey: Building Competitive Advantage, 2004
62004
Destination image mechanisms in transitional economies
T Kesić, G Vlašić, M Jakeljić
39th European Marketing Academy (EMAC) Conference, 2010
52010
Consumers' attitudes toward interactive marketing communication and relationship personalization–contemporary developments in marketing communications
G Vlasic, T Kesic
Contemporary Issues in Corporate and Marketing Communications, University of …, 2006
42006
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia)
T Kesić, SP Rajh, G Vlašić
Cultural Perspectives in Marketing Conference, 2006
42006
School principals, environments and stakeholders: The blessings and heresies of market organization
J Pavičić, N Alfirević, G Vlašić, Z Krupka, BK Miočić
School effectiveness and educational management, 27-48, 2016
32016
Interactive marketing communication as a factor of relationship personalization with consumers
G Vlašić
Ekonomski fakultet, Sveučilište u Zagrebu, 2005
32005
Image as a competitive factor of retailing industry
T Kesić, S Soče Kraljević, G Vlašić
Sixth International Conference on" Enterprise in Transition", 2005
32005
THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT–WHAT INFORMATION COLLECTION/USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’CONFIDENCE?
G Vlašić
Management: journal of contemporary management issues 11 (2), 9-27, 2006
22006
Factors influencing development of interactive personalized relationships
G Vlasic
An Enterprise Odyssey. International Conference Proceedings, 1684, 2006
22006
Impact of Information and Interactive Communication Technologies (ICT) on Relationship Personalization-Has Privacy Become a Commodity
G Vlasic, T Kesic, A Mandelli
Business and Information Technologies Conference, BIT, Milano/Lugano, 2006
22006
Interactive marketing communication: literature review
G Vlašić
Market-Tržište 17 (1-2), 25-40, 2005
22005
Interaktivna marketinška komunikacija kao čimbenik personalizacije odnosa s potrošačem
G Vlašić
22005
Marketinška komunikacija i upravljanje novim medijima
N Alfirević, J Pavičić, G Vlašić
22004
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