What makes a human brand authentic? Identifying the antecedents of celebrity authenticity JG Moulard, CP Garrity, DH Rice Psychology & Marketing 32 (2), 173-186, 2015 | 393 | 2015 |
Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders JG Moulard, DH Rice, CP Garrity, SM Mangus Psychology & Marketing 31 (8), 576-590, 2014 | 160 | 2014 |
Woodward’s Aegis: A Critical Biography of Joan Woodward C Garrity, J Muldoon, E Ligouri Academy of Management Annual Meeting Proceedings, 2017 | 9 | 2017 |
Paradoxes and consumer decision-making CP Garity Louisiana State University and Agricultural & Mechanical College, 2012 | 4 | 2012 |
What Makes a Celebrity Authentic? Identifying the Antecedents of Celebrity Authenticity JA Guidry, CP Garrity, GM Zinkhan Enhancing Knowledge Development in Marketing, 391, 2008 | | 2008 |