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Carolyn Popp Garrity
Carolyn Popp Garrity
Assistant Professor of Marketing, University of Montevallo
Verified email at montevallo.edu - Homepage
Title
Cited by
Cited by
Year
What makes a human brand authentic? Identifying the antecedents of celebrity authenticity
JG Moulard, CP Garrity, DH Rice
Psychology & Marketing 32 (2), 173-186, 2015
3932015
Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders
JG Moulard, DH Rice, CP Garrity, SM Mangus
Psychology & Marketing 31 (8), 576-590, 2014
1602014
Woodward’s Aegis: A Critical Biography of Joan Woodward
C Garrity, J Muldoon, E Ligouri
Academy of Management Annual Meeting Proceedings, 2017
92017
Paradoxes and consumer decision-making
CP Garity
Louisiana State University and Agricultural & Mechanical College, 2012
42012
What Makes a Celebrity Authentic? Identifying the Antecedents of Celebrity Authenticity
JA Guidry, CP Garrity, GM Zinkhan
Enhancing Knowledge Development in Marketing, 391, 2008
2008
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Articles 1–5