Impact of green trust and green perceived quality on green purchase intentions: A moderation study A Wasaya, MA Saleem, J Ahmad, M Nazam, MMA Khan, M Ishfaq Environment, Development and Sustainability 23 (9), 13418-13435, 2021 | 81 | 2021 |
Drivers of customer loyalty and word of mouth intentions: moderating role of interactional justice MA Saleem, A Yaseen, A Wasaya Journal of Hospitality Marketing & Management 27 (8), 877-904, 2018 | 61 | 2018 |
Determinants of frozen food purchase intentions: Insights from a developing country MA Saleem, A Wasaya, S Zahra Indian Journal of Marketing 47 (7), 47-59, 2017 | 22 | 2017 |
Impact of brand equity, advertisement and hedonic consumption tendencies on cognitive dissonance: A mediation study A Wasaya, B Khan, M Shafee, MS Mahmood International Journal of Marketing Studies 8 (3), 154-162, 2016 | 15 | 2016 |
The influence of norms on tourist behavioural intentions A Wasaya, C Prentice, A Hsiao Journal of Hospitality and Tourism Management 50, 277-287, 2022 | 12 | 2022 |
What do prospective students look for in higher degrees by research? A scale development study MA Saleem, L Eagle, N Akhtar, A Wasaya Journal of Marketing for Higher Education 30 (1), 45-65, 2020 | 6 | 2020 |
Norms and consumer behaviors in tourism: a systematic literature review A Wasaya, C Prentice, A Hsiao Tourism Review, 2023 | 2 | 2023 |
Determinants and Organization Citizenship Behavioral Outcomes of Employee Motivation: An Empirical Study A Wasaya, W Hussain, ZM Bhutta International Journal of Human Resource Studies 8 (2), 2018 | 1 | 2018 |
Shaping destination marketing with norms and personality A Wasaya, C Prentice, A Hsiao Journal of Retailing and Consumer Services 77, 103643, 2024 | | 2024 |