| Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation B Casais, J Fernandes, M Sarmento Journal of Hospitality and Tourism Management 42, 51-57, 2020 | 129 | 2020 |
| The importance of user-generated photos in restaurant selection B Oliveira, B Casais Journal of Hospitality and Tourism Technology 10 (1), 2-14, 2019 | 106 | 2019 |
| Residents’ involvement in city brand co-creation and their perceptions of city brand identity: A case study in Porto B Casais, P Monteiro Place Branding and Public Diplomacy 15, 229-237, 2019 | 89 | 2019 |
| Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal E Sá, B Casais, J Silva International Journal of Entrepreneurial Behavior & Research 25 (4), 698-716, 2018 | 83 | 2018 |
| The effect of macrocelebrity and microinfluencer endorsements on consumer–brand engagement in instagram IR Marques, B Casais, MA Camilleri Strategic corporate communication in the digital age, 131-143, 2021 | 77 | 2021 |
| Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship R Conde, B Casais Journal of business research 158, 113708, 2023 | 74 | 2023 |
| DIGITAL CONTENT MARKETING: CONCEPTUAL REVIEW AND RECOMMENDATIONS FOR PRACTITIONERS AR Lopes, B Casais Academy of Strategic Management Journal 21 (2), 2022 | 74 | 2022 |
| Consumer reactions towards femvertising: a netnographic study AM Lima, B Casais Corporate Communications: An International Journal 26 (3), 605-621, 2021 | 41 | 2021 |
| Customer acceptance of shopping-assistant chatbots T Araújo, B Casais Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 278-287, 2020 | 41 | 2020 |
| A content marketing framework to analyze customer engagement on social media S Balio, B Casais Research Anthology on Strategies for Using social media as a Service and …, 2021 | 39 | 2021 |
| Inhibitions and implications associated with celebrity participation in health-related social marketing: An exploratory research focused on HIV prevention in Portugal B Casais, JF Proença Health marketing quarterly 29 (3), 206-222, 2012 | 38* | 2012 |
| The prevalence of emotional and rational tone in social advertising appeals B Casais, AC Pereira RAUSP Management Journal 56, 282-294, 2021 | 37 | 2021 |
| The intention-behavior gap in ethical consumption: mediators, moderators and consumer profiles based on ethical priorities B Casais, J Faria Journal of Macromarketing 42 (1), 100-113, 2022 | 30 | 2022 |
| 'Portugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance B Casais, B Sousa World Review of Entrepreneurship, Management and Sustainable Development 15 …, 2019 | 29 | 2019 |
| A influência da marca territorial na predisposição do consumidor turístico: O caso Cabo Verde B Sousa, BGL Casais, G Pina European Journal of Applied Business and Management, 324-335, 2017 | 28 | 2017 |
| A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago B Sousa, BGL Casais, A Malheiro, C Simões | 28 | 2017 |
| Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James B Casais, B Sousa Tourism Management Perspectives 36, 100748, 2020 | 26 | 2020 |
| Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media RF Gomes, B Casais International Review on Public and Nonprofit Marketing 15 (4), 591-607, 2018 | 25 | 2018 |
| Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch. com and the market of luxury clothes. I Balasyan, B Casais International Journal of Marketing, Communication and New Media, 2018 | 24 | 2018 |
| The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal J Barbosa, B Casais International Journal of Retail & Distribution Management 50 (7), 799-815, 2022 | 21 | 2022 |
Joao F. ProencaProfessor Catedrático, University of Porto, Faculty of EconomicsVerified email at fep.up.pt
