zixi jiang - Google Scholar

Get my own profile

Cited by

	All	Since 2015
Citations	100	85
h-index	2	2
i10-index	2	2

0

16

8

2012201320142015201620172018201920202 1 10 16 15 15 15 14 10

Co-authors

Ravi DharYale School of ManagementVerified email at yale.edu
Szu-chi HuangAssociate Professor of Marketing, Stanford UniversityVerified email at stanford.edu

zixi jiang

zixi jiang

UNSW Business School, UNSW Australia

Verified email at unsw.edu.au - Homepage

consumer behaviour consumer psychology product variety physical attractiveness


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Mental representation and perceived similarity: How abstract mindset aids choice from large assortments J Xu, Z Jiang, R Dhar Journal of Marketing Research 50 (4), 548-559, 2013	51	2013
Been there, done that: The impact of effort investment on goal value and consumer motivation Y Zhang, J Xu, Z Jiang, SC Huang Journal of Consumer Research 38 (1), 78-93, 2011	49	2011
Flexibility Matters: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar ACR Asia-Pacific Advances, 2015		2015
Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar ACR North American Advances, 2013		2013
Of the Bold and the Beautiful: Feeling Beautiful Leads to Bolder Choices Z Jiang, M Gorlin, J Xu, R Dhar ACR North American Advances, 2011		2011
Can Thinking Abstractly Help Choosing From Large Assortments? J Xu, Z Jiang, R Dhar ACR North American Advances, 2011		2011
Web Appendix J Xu, Z Jiang, R Dhar

The system can't perform the operation now. Try again later.

Articles 1–7