| Mental representation and perceived similarity: How abstract mindset aids choice from large assortments J Xu, Z Jiang, R Dhar Journal of Marketing Research 50 (4), 548-559, 2013 | 79 | 2013 |
| Been there, done that: The impact of effort investment on goal value and consumer motivation Y Zhang, J Xu, Z Jiang, SC Huang Journal of Consumer Research 38 (1), 78-93, 2011 | 65 | 2011 |
| Beautiful and confident: how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices Z Jiang, J Xu, M Gorlin, R Dhar Journal of Marketing Research 58 (5), 908-924, 2021 | 11 | 2021 |
| Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability Z Jiang, A Meltzer, X Zhang Disability & Society, 1-21, 2022 | 3 | 2022 |
| Designing a Virtual Reality Video for Disability Inclusion: An Action Design Research X Zhang, S Pan, Y Tim, Z Jiang | | 2022 |
| Awe, Fear Or Mixed? the Curious Case of Threat Awe S H Chaudhury, N Garg, Z Jiang ACR Asia-Pacific Advances, 2018 | | 2018 |
| Flexibility Matters: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar Asia-Pacific Advances in Consumer Research 2015, 160, 2015 | | 2015 |
| Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar ACR North American Advances, 2013 | | 2013 |
| Of the Bold and the Beautiful: Feeling Beautiful Leads to Bolder Choices Z Jiang, M Gorlin, J Xu, R Dhar ACR North American Advances, 2011 | | 2011 |
| Can Thinking Abstractly Help Choosing From Large Assortments? J Xu, Z Jiang, R Dhar ACR North American Advances, 2011 | | 2011 |
| Web Appendix J Xu, R Mehta, DW Dahl | | |
Ravi DharYale School of ManagementVerified email at yale.edu
