zixi jiang
TitleCited byYear
Mental representation and perceived similarity: How abstract mindset aids choice from large assortments
J Xu, Z Jiang, R Dhar
Journal of Marketing Research 50 (4), 548-559, 2013
432013
Been there, done that: The impact of effort investment on goal value and consumer motivation
Y Zhang, J Xu, Z Jiang, SC Huang
Journal of Consumer Research 38 (1), 78-93, 2010
372010
Flexibility Matters: The Effect of Exposure to High Variety on New Product Evaluations
Z Jiang, J Xu, R Dhar
ACR Asia-Pacific Advances, 2015
2015
Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations
Z Jiang, J Xu, R Dhar
ACR North American Advances, 2013
2013
Of the Bold and the Beautiful: Feeling Beautiful Leads to Bolder Choices
Z Jiang, M Gorlin, J Xu, R Dhar
ACR North American Advances, 2011
2011
Can Thinking Abstractly Help Choosing From Large Assortments?
J Xu, Z Jiang, R Dhar
ACR North American Advances, 2011
2011
Web Appendix
J Xu, Z Jiang, R Dhar
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