| Mental representation and perceived similarity: How abstract mindset aids choice from large assortments J Xu, Z Jiang, R Dhar Journal of Marketing Research 50 (4), 548-559, 2013 | 43 | 2013 |
| Been there, done that: The impact of effort investment on goal value and consumer motivation Y Zhang, J Xu, Z Jiang, SC Huang Journal of Consumer Research 38 (1), 78-93, 2010 | 37 | 2010 |
| Flexibility Matters: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar ACR Asia-Pacific Advances, 2015 | | 2015 |
| Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar ACR North American Advances, 2013 | | 2013 |
| Of the Bold and the Beautiful: Feeling Beautiful Leads to Bolder Choices Z Jiang, M Gorlin, J Xu, R Dhar ACR North American Advances, 2011 | | 2011 |
| Can Thinking Abstractly Help Choosing From Large Assortments? J Xu, Z Jiang, R Dhar ACR North American Advances, 2011 | | 2011 |
| Web Appendix J Xu, Z Jiang, R Dhar | | |
Ravi DharYale School of ManagementVerified email at yale.edu