Srinivas Venugopal
TitleCited byYear
Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy
M Viswanathan, S Sridharan, R Ritchie, S Venugopal, K Jung
Journal of Public Policy & Marketing 31 (2), 159-177, 2012
Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation
M Viswanathan, R Echambadi, S Venugopal, S Sridharan
Journal of Macromarketing 34 (2), 213-226, 2014
Subsistence and sustainability: from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
M Viswanathan, K Jung, S Venugopal, I Minefee, IW Jung
Journal of Macromarketing 34 (1), 8-27, 2014
Consumption constraints and entrepreneurial intentions in subsistence marketplaces
S Venugopal, M Viswanathan, K Jung
Journal of Public Policy & Marketing 34 (2), 235-251, 2015
The subsistence marketplaces approach to poverty: Implications for marketing theory
S Venugopal, M Viswanathan
Marketing Theory 17 (3), 341-356, 2017
Subsistence marketplaces: Looking back, looking forward
M Viswanathan, S Venugopal
Journal of Public Policy & Marketing 34 (2), 228-234, 2015
Developing customer solutions for subsistence marketplaces in emerging economies: a bottom–up 3C (customer, community, and context) approach
S Venugopal, M Viswanathan
Customer Needs and Solutions 2 (4), 325-336, 2015
Expanding the impact of practical scientific concepts for low-literate learners through an inclusive and participatory virtual knowledge ecosystem
M Viswanathan, J Bello-Bravo, R Diaz, S Venugopal, BR Pittendrigh
The Journal of the World Universities Forum 3 (4), 147-164, 2010
When exchange logics collide: insights from remote Indigenous Australia
V Godinho, S Venugopal, S Singh, R Russell
Journal of Macromarketing 37 (2), 153-166, 2017
A bottom-up approach to short-term immersion in subsistence marketplaces: Methodological and substantive lessons on poverty and the environment from Tanzania
M Viswanathan, S Venugopal, I Minefee, JS Guest, BJ Mariņas, V Bauza, ...
Organization & Environment 29 (4), 438-460, 2016
Macromarketing: Making an impact
TH Witkowski
Journal of Macromarketing 30 (1), 4-5, 2010
Roland Gau, and Robin Ritchie (2009),“Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,”
M Viswanathan, JA Rosa, JE Harris, JA Ruth, S Sridharan
Journal of Public Policy & Marketing 28, 85-94, 0
Addressing the ethical challenge of market inclusion in base-of-the-pyramid markets: A macromarketing approach
A Aiyar, S Venugopal
Journal of Business Ethics, 1-18, 2019
Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model
S Venugopal, M Viswanathan
Journal of Product Innovation Management 36 (6), 800-823, 2019
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira
Journal of Business Research 100, 400-409, 2019
Entrepreneurial marketing in subsistence marketplaces
S Venugopal
University of Illinois at Urbana-Champaign, 2016
Pushpa Sundar. Business and community: The Story of Corporate Social Responsibility in India. New Delhi, India: SAGE, 2013. xix + 392 pp. ISBN 978-81-321 …
S Venugopal
Enterprise & Society 14 (4), 864-866, 2013
J BellorBravo, R Diaz, S Venugopal, M Viswanathan, BR Pittendrigh
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