| Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy M Viswanathan, S Sridharan, R Ritchie, S Venugopal, K Jung Journal of Public Policy & Marketing 31 (2), 159-177, 2012 | 243 | 2012 |
| Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation M Viswanathan, R Echambadi, S Venugopal, S Sridharan Journal of Macromarketing 34 (2), 213-226, 2014 | 200 | 2014 |
| Subsistence and sustainability: From micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment M Viswanathan, K Jung, S Venugopal, I Minefee, IW Jung Journal of Macromarketing 34 (1), 8-27, 2014 | 99 | 2014 |
| Consumption constraints and entrepreneurial intentions in subsistence marketplaces S Venugopal, M Viswanathan, K Jung Journal of Public Policy & Marketing 34 (2), 235-251, 2015 | 85 | 2015 |
| The subsistence marketplaces approach to poverty: Implications for marketing theory S Venugopal, M Viswanathan Marketing theory 17 (3), 341-356, 2017 | 80 | 2017 |
| Implementation of social innovations in subsistence marketplaces: a facilitated institutional change process model S Venugopal, M Viswanathan Journal of Product Innovation Management 36 (6), 800-823, 2019 | 40 | 2019 |
| Subsistence marketplaces: Looking back, looking forward M Viswanathan, S Venugopal Journal of Public Policy & Marketing 34 (2), 228-234, 2015 | 39 | 2015 |
| Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira Journal of Business Research 100, 400-409, 2019 | 35 | 2019 |
| When exchange logics collide: Insights from remote Indigenous Australia V Godinho, S Venugopal, S Singh, R Russell Journal of Macromarketing 37 (2), 153-166, 2017 | 31 | 2017 |
| Developing customer solutions for subsistence marketplaces in emerging economies: a bottom–up 3C (customer, community, and context) approach S Venugopal, M Viswanathan Customer Needs and Solutions 2, 325-336, 2015 | 31 | 2015 |
| Negotiated agency in the face of consumption constraints: a study of women entrepreneurs in subsistence contexts S Venugopal, M Viswanathan Journal of Public Policy & Marketing 40 (3), 336-353, 2021 | 21 | 2021 |
| Addressing the ethical challenge of market inclusion in base-of-the-pyramid markets: A macromarketing approach A Aiyar, S Venugopal Journal of Business Ethics 164 (2), 243-260, 2020 | 21 | 2020 |
| A bottom-up approach to short-term immersion in subsistence marketplaces: Methodological and substantive lessons on poverty and the environment from Tanzania M Viswanathan, S Venugopal, I Minefee, JS Guest, BJ Mariņas, V Bauza, ... Organization & Environment 29 (4), 438-460, 2016 | 20 | 2016 |
| Expanding the impact of practical scientific concepts for low-literate learners through an inclusive and participatory virtual knowledge ecosystem M Viswanathan, J Bello-Bravo, R Diaz, S Venugopal, BR Pittendrigh The Journal of the World Universities Forum 3 (4), 147-164, 2010 | 18 | 2010 |
| Across time, across space, and intersecting in complex ways: a framework for assessing impacts of environmental disruptions on nature-dependent prosumers L Steinfield, S Venugopal, S Appau, A Barrios, C Dadzie, R Gau, D Holt, ... Journal of Public Policy & Marketing 40 (2), 262-284, 2021 | 15 | 2021 |
| Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: an institutional work perspective G Raghubanshi, S Venugopal, GK Saini Industrial Marketing Management 97, 21-34, 2021 | 14 | 2021 |
| Envisioning a community‐centric approach to impact assessments in subsistence marketplaces S Venugopal Journal of Consumer Affairs 55 (1), 118-133, 2021 | 7 | 2021 |
| How subsistence communities reconfigure livelihood systems in response to climate change: a coupled-systems perspective S Venugopal, R Chakrabarti Journal of Macromarketing 42 (2), 292-307, 2022 | 5 | 2022 |
| Introduction to the special section on subsistence marketplaces M Viswanathan, R Chakrabarti, P Ingenbleek, S Venugopal Journal of Consumer Affairs 55 (1), 3-7, 2021 | 2 | 2021 |
| Subsistence and sustainability R Gau, S Venugopal TRACK, 30, 2017 | 1 | 2017 |
Srinivas SridharanDepartment of Marketing; Monash Business School; Monash UniversityVerified email at monash.edu
