| Event management and sustainability R Raj, J Musgrave CABI Publishing, 2009 | 206 | 2009 |
| The (r) evolution of wine marketing mix: From the 4Ps to the 4Es G Festa, MT Cuomo, G Metallo, A Festa Journal of Business Research 69 (5), 1550-1555, 2016 | 142 | 2016 |
| Digital transformation and tourist experience co-design: Big social data for planning cultural tourism MT Cuomo, D Tortora, P Foroudi, A Giordano, G Festa, G Metallo Technological Forecasting and Social Change 162, 120345, 2021 | 141 | 2021 |
| Opportunities and challenges in the contribution of wine routes to wine tourism in Italy–A stakeholders' perspective of development G Festa, SMR Shams, G Metallo, MT Cuomo Tourism Management Perspectives 33, 100585, 2020 | 92 | 2020 |
| Le ricerche di mercato. Aspetti metodologici e applicativi B Sergio, M Gerardo Giappichelli, Torino,, 2002 | 81* | 2002 |
| Finanza sistemica per l'impresa G Metallo G. GIAPPICHELLI EDITORE, 2002 | 51 | 2002 |
| Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo Psychology & Marketing 33 (12), 1082-1090, 2016 | 50 | 2016 |
| Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system MT Cuomo, D Tortora, G Festa, F Ceruti, G Metallo Qualitative Market Research: An International Journal 23 (3), 427-445, 2020 | 43 | 2020 |
| Enablers for end‐user entrepreneurship: An investigation on Italian food bloggers MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo Psychology & marketing 34 (12), 1109-1118, 2017 | 43 | 2017 |
| Enhancing stakeholder networks in wine tourism–evidence from Italian small municipalities G Festa, SMR Shams, G Metallo, MT Cuomo EuroMed Journal of Business 15 (3), 349-360, 2020 | 35 | 2020 |
| User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context MT Cuomo, D Tortora, A Giordano, G Festa, G Metallo, E Martinelli Psychology & Marketing 37 (4), 578-587, 2020 | 34 | 2020 |
| Impacts of code of ethics on financial performance in the Italian listed companies of bank sector MT Cuomo, D Tortora, A Mazzucchelli, G Festa, A Di Gregorio, G Metallo Journal of Business Accounting and Finance Perspectives 1 (1), 157-179, 2018 | 26 | 2018 |
| The service-dominant logic perspective for enhancing the e-commerce of wine-A test/application on the Italian wine sector G Festa, MT Cuomo, G Metallo Journal of Business Research 101, 477-484, 2019 | 23 | 2019 |
| In store augmented reality: Retailing strategies for smart communities M Cuomo, D Tortora, G Metallo Mondo Digitale 49, 1-12, 2014 | 23 | 2014 |
| Casi di controllo di gestione V Antonelli, R D'Alessio Wolters Kluwer Italia, 2007 | 22 | 2007 |
| Building brand equity: the genetic coding of Mediterranean brands MT Cuomo, G Metallo, D Tortora, M Testa, PJ Kitchen EuroMed Journal of Business 4 (3), 237-253, 2009 | 20 | 2009 |
| Relationship management in the business of quality and communication G Metallo, M Teresa Cuomo, G Festa Total Quality Management & Business Excellence 18 (1-2), 119-133, 2007 | 20 | 2007 |
| Management e sviluppo d'impresa MT Cuomo, G Metallo Giappichelli, 2007 | 20* | 2007 |
| Corporate reputation management MTCGMD TORTORA Analisi e, 2014 | 18 | 2014 |
| Sviluppo manageriale per le imprese G Metallo, MT Cuomo G Giappichelli Editore, 2013 | 15 | 2013 |
Maria Teresa CUOMOFull Professor of Business Management UnisaVerified email at unisa.it
Maria Teresa CUOMOFull Professor of Business Management UnisaVerified email at unisa.it