| The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from the FMCG industry M Kumar Mishra, A Kesharwani, D Das Journal of Indian Business Research 8 (2), 78-97, 2016 | 86 | 2016 |
| Impact of SMEs green supply chain practice adoption on SMEs firm and environmental performance MK Mishra, D Choudhury, KSVG Rao Theoretical economics letters 9 (6), 1901-1919, 2019 | 24 | 2019 |
| Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance MK Mishra, D Choudhury, KSVG Rao Theoretical Economics Letters 9, 1633-1650, 2019 | 22 | 2019 |
| Sustainable competitive advantage through business model innovation: The Indian perspective PP Nandamuri, KSVG Rao, MK Mishra Disruptive technology: Concepts, methodologies, tools, and applications, 191-213, 2020 | 6 | 2020 |
| The Effect of Repositioning on Brand Personality: An Empirical Study on BlackBerry Mobile Phones Mishra, Mukesh Kumar,Chaudhury, Dibyendu The IUP Journal of Brand Management 10 (No.2), 64-82, 2013 | 3 | 2013 |
| The Business of Business Is Business Through Social Integration PP Nandamuri, MK Mishra, V Gnanamkonda Corporate Social Responsibility and Strategic Market Positioning for …, 2019 | 2 | 2019 |
| Brand Personality Orientation to its Brand Loyalty: A Case Study on KILLER Brand MK Mishra, SK Patraϒ Journal of Business and Economics 9 (2), 12, 2010 | 2 | 2010 |
| Stimulus-Organism-Response (S-O-R) Model Application in Examining the Effectiveness of Public Service Advertisements MK Mishra, A Kesharwani, V Gautam, S Pooja INTERNATIONAL JOURNAL OF BUSINESS 27 (2), 2022 | 1 | 2022 |
| Examining the Relationship between Consumer Brand Relationships and Brand Evangelism MK Mishra, A Kesharwani, V Gautam Australian Journal of Business and Management Research 6 (1), 84-95, 2021 | 1 | 2021 |
| Relativity applies to physics, not ethics PP Nandamuri, MK Mishra, G Ch Management Techniques for a Diverse and Cross-Cultural Workforce, 236-258, 2018 | 1 | 2018 |
| Cement Industry (B): The demand-supply dynamics. PP Nandamuri, MK Mishra, G Vijayudu Journal of Case Research 8 (2), 2017 | 1 | 2017 |
| Indian Cement Industry–The business environment PP Nandamuri, MK Mishra, G Vijayudu Journal of Case Research 8 (1), 01-19, 2017 | 1 | 2017 |
| Managing your sales force: A motivational approach MK Mishra South Asian Journal of Management 21 (2), 171, 2014 | 1 | 2014 |
| Dabur Chyawanprash: Repositioning and Continuous Reinforcement. MK Mishra, M Agarwal IUP Journal of Marketing Management 20 (4), 2021 | | 2021 |
Dibyendu ChoudhuryNational Institute For Micro, Small and Medium EnterprisesVerified email at nimsme.org
Dibyendu ChoudhuryNational Institute For Micro, Small and Medium EnterprisesVerified email at nimsme.org