| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing, 2018 | 143 | 2018 |
| Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 107 | 2019 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal (AMJ) 28 (4), 374-384, 2020 | 76 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling Journal of Retailing 95 (4), 228-244, 2019 | 68 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 54 | 2020 |
| What’s mine is a hologram? How shared Augmented Reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter Journal of Interactive Marketing 48, 71-88, 2019 | 45 | 2019 |
| Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84–103, 2021 | 29 | 2021 |
| The moderating influence of country of origin information seeking on homophily and product satisfaction P Van Esch, G Northey, S Duffy, J Heller, M Striluk Journal of Promotion Management 24 (3), 332-348, 2018 | 26 | 2018 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 23 | 2020 |
| The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019 | 21 | 2019 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022 | 10 | 2022 |
| ExerStart: Helping seniors be active and independent for less P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ... Journal of Social Marketing, 2019 | 5 | 2019 |
| Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum? P van Esch, G Northey, M Chylinski, J Heller, K de Ruyter, A Sinha, ... Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016 | 5 | 2016 |
| Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns L Lammerding, T Hilken, D Mahr, J Heller Augmented Reality and Virtual Reality, 95-108, 2021 | 4 | 2021 |
| Topology of Augmented Commerce: The State and Directions for Future Research J Heller, M Chylinski, G Northey, K de Ruyter, A Sinha, P van Esch, ... Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016 | 4 | 2016 |
| The Role of Women, Sexualization and Objectification in LGBTQ Advertising P van Esch, A Geisler, L Kleintop, G Northey, J Heller ACR North American Advances, 2017 | 3 | 2017 |
| Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling Journal of Service Management, 2022 | | 2022 |
| Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter Journal of Interactive Marketing, 10949968221083555, 2022 | | 2022 |
| It is Really Not a Game: An Integrative Review of Gamification for Service Research R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead Journal of Service Research, 10946705221076272, 2022 | | 2022 |
| Reality re-imagined: How augmented reality redefines decision processes and consumer behavior in retailing J Heller University of New South Wales, 2020 | | 2020 |
Mathew ChylinskiVerified email at unsw.edu.au
