| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing, 2018 | 101 | 2018 |
| Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 67 | 2019 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal (AMJ) 28 (4), 374-384, 2020 | 46 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling Journal of Retailing 95 (4), 228-244, 2019 | 43 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 29 | 2020 |
| What’s mine is a hologram? How shared Augmented Reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter Journal of Interactive Marketing 48, 71-88, 2019 | 29 | 2019 |
| The moderating influence of country of origin information seeking on homophily and product satisfaction P Van Esch, G Northey, S Duffy, J Heller, M Striluk Journal of Promotion Management 24 (3), 332-348, 2018 | 19 | 2018 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 15 | 2020 |
| The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019 | 15 | 2019 |
| Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84–103, 2021 | 12 | 2021 |
| Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum? P van Esch, G Northey, M Chylinski, J Heller, K De Ruyter, A Sinha, ... ANZMAC 2016 Conference, 2016 | 4 | 2016 |
| The Role of Women, Sexualization and Objectification in LGBTQ Advertising P van Esch, A Geisler, L Kleintop, G Northey, J Heller ACR North American Advances, 2017 | 3 | 2017 |
| Topology of Augmented Commerce: The State and Directions for Future Research J Heller, M Chylinski, G Northey, K de Ruyter, A Sinha, P van Esch, ... Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016 | 3 | 2016 |
| ExerStart: helping seniors be active and independent for less P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ... Journal of Social Marketing, 2019 | 2 | 2019 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing, 2021 | | 2021 |
| Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns L Lammerding, T Hilken, D Mahr, J Heller Augmented Reality and Virtual Reality: New Trends in Immersive Technology, 95, 2021 | | 2021 |
| Reality re-imagined: How augmented reality redefines decision processes and consumer behavior in retailing J Heller University of New South Wales, 2020 | | 2020 |
| A Review of AR and VR Interventions in Retail Industry D Mahr, J Heller, M Foxman | | 2019 |
| Buyers better be social: Job-related social media use as enabler for creativity in procurement J Heller, F Rozemeijer, L Quintens IPSERA, 657-672, 2018 | | 2018 |
| Augmented shopping in a socially situated context: The role of augmentation on purchase decision satisfaction in an online shopping environment J Heller, M Chylinski, K de Ruyter Competitive Advantage in the Digital Economy 2017, 34, 2017 | | 2017 |
Mathew ChylinskiVerified email at unsw.edu.au
