| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018 | 330 | 2018 |
| Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 288 | 2019 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020 | 257 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling Journal of Retailing 95 (4), 228-244, 2019 | 232 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 217 | 2020 |
| Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... BUSINESS HORIZONS, 2022 | 186 | 2022 |
| What’s mine is a hologram? How shared Augmented Reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter Journal of Interactive Marketing 48, 71-88, 2019 | 126 | 2019 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022 | 124 | 2022 |
| Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84–103, 2021 | 118 | 2021 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 83 | 2020 |
| The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019 | 57 | 2019 |
| It is really not a game: An integrative review of gamification for service research R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead Journal of Service Research 26 (1), 3-20, 2023 | 51 | 2023 |
| Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies T Hilken, DI Keeling, M Chylinski, K de Ruyter, J Heller, D Mahr, ... Psychology & Marketing, 2022 | 50 | 2022 |
| The moderating influence of country of origin information seeking on homophily and product satisfaction P Van Esch, G Northey, S Duffy, J Heller, M Striluk Country of Origin Effect, 40-56, 2020 | 38 | 2020 |
| Dynamic capabilities for digital procurement transformation: a systematic literature review S Herold, J Heller, F Rozemeijer, D Mahr International Journal of Physical Distribution & Logistics Management 53 (4 …, 2023 | 27 | 2023 |
| Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling Journal of Service Management 33 (4/5), 657-674, 2022 | 21 | 2022 |
| Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter Journal of Interactive Marketing 57 (2), 356-375, 2022 | 21 | 2022 |
| More than meets the eye: In-store retail experiences with augmented reality smart glasses P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma Computers in Human Behavior 146, 107816, 2023 | 20 | 2023 |
| An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead J Heller, D Mahr, K de Ruyter, E Schaap, T Hilken, DI Keeling, M Chylinski, ... Computers in Human Behavior 143, 107697, 2023 | 17 | 2023 |
| Too real for comfort: Measuring consumers’ augmented reality information privacy concerns L Lammerding, T Hilken, D Mahr, J Heller Augmented reality and virtual reality: New trends in immersive technology …, 2021 | 14 | 2021 |
Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
