Jonas Heller
Jonas Heller
Assistant Professor in Marketing, Maastricht University School of Business and Economics
Verified email at maastrichtuniversity.nl - Homepage
Title
Cited by
Cited by
Year
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing, 2018
572018
Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
312019
What’s mine is a hologram? How shared Augmented Reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter
Journal of Interactive Marketing 48, 71-88, 2019
132019
The moderating influence of country of origin information seeking on homophily and product satisfaction
P Van Esch, G Northey, S Duffy, J Heller, M Striluk
Journal of Promotion Management 24 (3), 332-348, 2018
122018
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing
J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling
Journal of Retailing 95 (4), 228-244, 2019
112019
The effects of inner packaging color on the desirability of food
P Van Esch, J Heller, G Northey
Journal of Retailing and Consumer Services 50, 94-102, 2019
102019
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal (AMJ), 2020
72020
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
32020
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
32020
Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum?
P van Esch, G Northey, M Chylinski, J Heller, K De Ruyter, A Sinha, ...
ANZMAC 2016 Conference, 2016
32016
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research, 1094670520933692, 2020
22020
The Role of Women, Sexualization and Objectification in LGBTQ Advertising
P van Esch, A Geisler, L Kleintop, G Northey, J Heller
ACR North American Advances, 2017
22017
Topology of augmented commerce: The state and directions for future research
J Heller, M Chylinski, G Northey, K de Ruyter, A Sinha, P van Esch, ...
ANZMAC 2016 Conference, 2016
22016
Reality re-imagined: How augmented reality redefines decision processes and consumer behavior in retailing
J Heller
University of New South Wales, 2020
2020
ExerStart: helping seniors be active and independent for less
P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ...
Journal of Social Marketing, 2019
2019
Buyers better be social: Job-related social media use as enabler for creativity in procurement
J Heller, F Rozemeijer, L Quintens
IPSERA, 657-672, 2018
2018
Augmented shopping in a socially situated context: The role of augmentation on purchase decision satisfaction in an online shopping environment
J Heller, M Chylinski, K de Ruyter
Competitive Advantage in the Digital Economy 2017, 34, 2017
2017
BUYERS BETTER BE SOCIAL An empirical study on the impact of social media use on buyer’s job performance
J Heller, F Rozemeijer, L Quintens
IPSERA 25, 2016
2016
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