| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018 | 268 | 2018 |
| Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 218 | 2019 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020 | 187 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling Journal of Retailing 95 (4), 228-244, 2019 | 176 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 154 | 2020 |
| Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... BUSINESS HORIZONS, 2022 | 112 | 2022 |
| What’s mine is a hologram? How shared Augmented Reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter Journal of Interactive Marketing 48, 71-88, 2019 | 100 | 2019 |
| Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84–103, 2021 | 86 | 2021 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022 | 69 | 2022 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 58 | 2020 |
| The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019 | 43 | 2019 |
| The moderating influence of country of origin information seeking on homophily and product satisfaction P Van Esch, G Northey, S Duffy, J Heller, M Striluk Country of Origin Effect, 40-56, 2020 | 35 | 2020 |
| It is really not a game: An integrative review of gamification for service research R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead Journal of Service Research 26 (1), 3-20, 2023 | 24 | 2023 |
| Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies T Hilken, DI Keeling, M Chylinski, K de Ruyter, J Heller, D Mahr, ... Psychology & Marketing, 2022 | 23 | 2022 |
| Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling Journal of Service Management 33 (4/5), 657-674, 2022 | 16 | 2022 |
| Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter Journal of Interactive Marketing 57 (2), 356-375, 2022 | 11 | 2022 |
| Too real for comfort: Measuring consumers’ augmented reality information privacy concerns L Lammerding, T Hilken, D Mahr, J Heller Augmented reality and virtual reality: New trends in immersive technology …, 2021 | 10 | 2021 |
| ExerStart: helping seniors be active and independent for less P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ... Journal of Social Marketing 9 (2), 146-160, 2019 | 10 | 2019 |
| Dynamic capabilities for digital procurement transformation: a systematic literature review S Herold, J Heller, F Rozemeijer, D Mahr International Journal of Physical Distribution & Logistics Management 53 (4 …, 2023 | 9 | 2023 |
| Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum? P van Esch, G Northey, M Chylinski, J Heller, K De Ruyter, A Sinha, ... ANZMAC 2016 Conference, 2016 | 7 | 2016 |
Mathew ChylinskiVerified email at unsw.edu.au
