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Niels Holtrop
Niels Holtrop
Assistant Professor, Maastricht University
Verified email at maastrichtuniversity.nl - Homepage
Title
Cited by
Cited by
Year
No future without the past? Predicting churn in the face of customer privacy
N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef
International Journal of Research in Marketing 34 (1), 154-172, 2017
572017
The Impact of Nutrition Claims on Purchase Behavior for Food Products
N Holtrop, K Cleeren, K Geyskens, PC Verhoef
Available at SSRN 3443413, 2021
5*2021
Timing customer reactivation initiatives
N Holtrop, JE Wieringa
International Journal of Research in Marketing, 2023
3*2023
Competitive reactions to personal selling: the difference between strategic and tactical actions
N Holtrop, JE Wieringa, MJ Gijsenberg, P Stern
SOM Research Reports, 2016
32016
Niet-routinematige vaardigheden in hbo-profielen
J Allen, B Belfi, D Fouarge, N Holtrop, S Kozole
22021
Optimal policy design for the sugar tax
K Geyskens, A Grigoriev, N Holtrop, A Nedelko
arXiv preprint arXiv:1810.07243, 2018
22018
Leveraging data rich environments using marketing analytics
N Holtrop
12017
Healthy shopping dynamics: The healthiness of sequential grocery choices
K van Ittersum, MT van der Heide, N Holtrop, THA Bijmolt, J van Doorn
Journal of Retailing, 2023
2023
All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions
L Lobschat, N Holtrop, N Bruce, RC Rao
Wharton Customer Analytics Research Paper, 2020
2020
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