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Anne-Sophie I. Lenoir
Anne-Sophie I. Lenoir
Director, Branding Science
Verified email at branding-science.com
Title
Cited by
Cited by
Year
The impact of cultural symbols and spokesperson identity on attitudes and intentions
ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh
International Journal of Research in Marketing 30 (4), 426-428, 2013
302013
Consumer preference for formal address and informal address from warm brands and competent brands
E Leung, ASI Lenoir, S Puntoni, SMJ van Osselaer
Journal of Consumer Psychology 33 (3), 546-560, 2023
142023
What shall I call thee? the impact of brand personality on consumer response to formal and informal address
ASI Lenoir, S Puntoni, SMJ van Osselaer
ACR North American Advances, 2014
42014
Are Your Talking to Me?
AS Lenoir
22015
Consumer responses to ethnic targeted marketing
AS Lenoir, S Puntoni
RSM Discovery-Management Knowledge 17 (1), 16-17, 2014
12014
Anne-Sophie Lenoir: Ethnic marketing-One size does not fit all
AS Lenoir
2014
Generational Status As a Boundary Condition For Minority Targeting Strategies
ASI Lenoir, S Puntoni, A Reed II, P Verlegh
ACR North American Advances, 2013
2013
Intern. J. of Research in Marketing
ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh
2013
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Articles 1–8