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Walter Palomino-Tamayo
Walter Palomino-Tamayo
Marketing Profesor, ESAN Universiy
Verified email at esan.edu.pe
Title
Cited by
Cited by
Year
The firm value and marketing intensity decision in conditions of financial constraint: A comparative study of the United States and Latin America
W Palomino-Tamayo, J Timana, J Cervino
Journal of International Marketing 28 (3), 21-39, 2020
202020
Attributional triadic relationships between end-users, specifiers, and vendors: Evidence from building supply retailers
J Bullemore, W Palomino-Tamayo, JL Wakabayashi Muroya
182022
Creating firm value, overcoming organizational inertia through the marketing value chain
PTJT Walter
Academia Revista Latinoamericana de Administració, 2022
52022
Psychological Distance in The Diaspora Marketing of Nostalgic Products: A Venezuelan Case
W Palomino-Tamayo, MC Saksanian, O Regalado-Pezúa
Revista de Administração de Empresas 62, e2020-0418, 2021
22021
Attributional triadic relationships between end-users, specifiers, and vendors: evidence from building supply retailers
W Palomino-Tamayo, JL Wakabayashi Muroya, J Bullemore Campbell
Revista Brasileira de Gestão de Negócios 24, 402-419, 2022
12022
Relações triádicas de atribuição entre usuário final, especificador e vendedor: evidências de varejistas de materiais de construção
W Palomino-Tamayo, JL Wakabayashi Muroya, J Bullemore Campbell
Revista Brasileira de Gestão de Negócios 24, 402-419, 2022
2022
PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE/Distancia psicologica no marketing de produtos nostalgicos para comunidades em …
W Palomino-Tamayo, MC Saksanian, O Regalado-Pezua
RAE 62 (1), NA-NA, 2022
2022
Distância psicológica no marketing de produtos nostálgicos para comunidades em diáspora: O caso venezuelano
W Palomino-Tamayo, MC Saksanian, O Regalado-Pezúa
Revista de Administração de Empresas 62, e2020-0418, 2021
2021
Valor de la firma y decisiones de la intensidad del marketing en condiciones de constricción financiera: estudio comparativo entre Estados Unidos y Latino América
WM Palomino Tamayo
Universidad ESAN, 2020
2020
La intención de dejar la empresa en la generación Y: el rol del balance trabajo-vida y los valores laborales comom antecedentes del arraigo laboral
RM Fuchs Angeles
Universidad ESAN, 2020
2020
Nine Strategies to Overcome Recession in Latin American – A Literature Review of Downturn effects on Brands and Advertising
W Palomino-Tamayo
BALAS Conference 2020, 2020
2020
The Transforming of the Seven Steps of Selling
J Bullemore, W Palomino-Tamayo, JL Wakabayashi
Proceedings of the Annual Global Sales Science Institute Conference At …, 2020
2020
Advertising lift: ¿Cómo afecta la efectividad publicitaria?
W Palomino-Tamayo
https://www.esan.edu.pe/apuntes-empresariales/2020/09/advertising-lift-como …, 2020
2020
Estrategia de marketing: ¿funcionará con los consumidores y clientes post-pandemia?
W Palomino-Tamayo
https://www.esan.edu.pe/conexion/actualidad/2020/10/01/estrategias-de …, 2020
2020
Estrategias de internacionalización frente a la pandemia
W Palomino-Tamayo
https://www.esan.edu.pe/conexion/actualidad/2020/10/01/estrategias-de …, 2020
2020
Metrics on organizational inertia: A Quadripartite Model Proposal
W Palomino-Tamayo, J Timana
BALAS Doctoral Consortium, 2019
2019
El valor de la firma: decisiones de la intensidad del marketing en condiciones de constricción financiera
WM Palomino Tamayo
Universidad ESAN, 2018
2018
Creating firm value, overcoming organizational inertia through the marketing value chain
W Palomino-Tamayo, J Timana
Global Research on Emerging Economies Conference, 2018
2018
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