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Margaret Faulkner
Margaret Faulkner
Verified email at unisa.edu.au
Title
Cited by
Cited by
Year
Brand awareness: revisiting an old metric for a new world
J Romaniuk, S Wight, M Faulkner
Journal of Product & Brand Management 26 (5), 469-476, 2017
1372017
Business orientation scales: development and psychometric assessment
J Dawes, M Faulkner, B Sharp
27th EMAC Conference 5, 461-478, 1998
671998
The moderating influence of environment factors in an extended community of inquiry model of e-learning
R Lee, K Hoe Looi, M Faulkner, L Neale
Asia Pacific Journal of Education 41 (1), 1-15, 2021
542021
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
C Nguyen, J Romaniuk, M Faulkner, J Cohen
Marketing Letters 29 (1), 37-48, 2018
472018
Exploring ways that ePortfolios can support the progressive development of graduate qualities and professional competencies
M Faulkner, S Mahfuzul Aziz, V Waye, E Smith
Higher Education Research & Development 32 (6), 871-887, 2013
422013
Understanding students' engagement with personalised feedback messages
H Iraj, A Fudge, M Faulkner, A Pardo, V Kovanović
Proceedings of the tenth international Conference on learning analytics …, 2020
332020
What can the brand manager expect from Facebook?
D Sitta, M Faulkner, P Stern
Australasian Marketing Journal (AMJ) 26 (1), 17-22, 2018
312018
New versus frequent donors: Exploring the behaviour of the most desirable donors
M Faulkner, J Romaniuk, P Stern
Australasian Marketing Journal 24 (3), 198-204, 2016
302016
A new tool for pre-testing direct mail
M Faulkner, R Kennedy
International Journal of Market Research 50 (4), 469-490, 2008
202008
When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability
C Nguyen, J Romaniuk, J Cohen, M Faulkner
Journal of Retailing and Consumer Services 55, 102080, 2020
172020
Comparing approaches to elicit brand attributes both face-to-face and online
S Hogan, J Romaniuk, M Faulkner
International Journal of Market Research 58 (1), 57-78, 2016
172016
Embedding e-portfolios in a law program: Lessons from an Australian law school
V Waye, M Faulkner
Journal of Legal Education 61 (4), 560-584, 2012
152012
Narrowing the Feedback Gap: Examining Student Engagement with Personalized and Actionable Feedback Messages.
H Iraj, A Fudge, H Khan, M Faulkner, A Pardo, V Kovanovic
Journal of Learning Analytics 8 (3), 101-116, 2021
142021
Supporters’ perceptions of benefits delivered by different charity activities
M Faulkner, J Romaniuk
Journal of Nonprofit & Public Sector Marketing 31 (1), 20-41, 2019
142019
Mind the gap: Understanding the gap between intentions and behaviour in the charity context
C Nguyen, M Faulkner, S Yang, J Williams, L Tong
Journal of Business Research 148, 216-224, 2022
132022
The roles of extrinsic factors in a community of inquiry model of e-learning
R Lee, M Faulkner
E-learning and Digital Media 8 (1), 58-67, 2011
132011
Does an expanded brand user base of co-branded advertising help ad-memorability?
C Nguyen, J Romaniuk, M Faulkner, J Cohen
International Journal of Market Research 60 (4), 366-379, 2018
112018
Barriers to increasing donor support: Evidence on the incidence and nature of brand rejection
M Faulkner, O Truong, J Romaniuk
Nonprofit and Voluntary Sector Quarterly 44 (5), 1007-1025, 2015
102015
Are experts better than potential users in predicting the uptake of an innovation? Extending the use of the Juster Scale
M Faulkner, DR Corkindale
Technological Forecasting and Social Change 76 (7), 910-916, 2009
102009
Stimulating self assessment and reflection in first year engineering using ePortfolios
M Faulkner, SM Aziz
ergo 2 (2), 2011
72011
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