| Deepfakes: Trick or treat? J Kietzmann, LW Lee, IP McCarthy, TC Kietzmann Business Horizons 63 (2), 135-146, 2020 | 377 | 2020 |
| Making sense of text: artificial intelligence-enabled content analysis LW Lee, A Dabirian, IP McCarthy, J Kietzmann European Journal of Marketing 54 (3), 615-644, 2020 | 75 | 2020 |
| Winery website loyalty: The role of sales promotion and service attributes JE Pelet, B Lecat, J Khan, S Rundle-Thiele, LW Lee, D Ellis, MMG Wolf, ... International Journal of Wine Business Research 30 (2), 138-152, 2018 | 33 | 2018 |
| Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees LW Lee, D Hannah, IP McCarthy Journal of Product and Brand Management, 2019 | 18 | 2019 |
| Does getting along matter? Tourist-tourist rapport in guided group activities LW Lee, E Boon, IP McCarthy Tourism Management 87, 104381, 2021 | 11 | 2021 |
| Don’t believe the hype: a grounded exploratory six country wine purchasing study JÉ Pelet, B Lecat, J Khan, S Rundle-Thiele, LW Lee, D Ellis, ... Journal of wine research 28 (2), 91-104, 2017 | 10 | 2017 |
| Advice from creative consumers: a study of online hotel reviews LW Lee International Journal of Technology Marketing 9 (1), 53-71, 2014 | 7 | 2014 |
| Creating a marketing plan L Lee, D Hayes Marketing Power, 2005 | 7 | 2005 |
| Influences of M-commerce and social media on wine purchases: a multi-cultural study J Pelet, B Lecat, J Khan, L Lee, D Vigar-Ellis, M MC Gary-Wolf, ... 8th academy of wine business research conference, Germany, 28-30, 2014 | 5 | 2014 |
| Customer-to-customer roles and impacts in service encounters L Lee KTH Royal Institute of Technology, 2016 | 4 | 2016 |
| Luxury branding in emerging markets B Stiehler, LW Lee Springer, 2016 | 3 | 2016 |
| Managing customer-to-customer interaction in group service encounters: An abstract LW Lee, E Boon, IP McCarthy Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2* | 2019 |
| Deepfakes: five ways in which they are brilliant business opportunities LW Lee, J Kietzmann, TC Kietzmann The Conversation, 2020 | 1 | 2020 |
| Customer Cohort Climate: A Conceptual Model for Group Service Encounters: An Abstract LW Lee, IP McCarthy, D Ellis Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Wine and website loyalty: A model of sales promotion and service attributes JÉ Pelet, B Lecat, J Khan, LW Lee, D Vigar-Ellis, MMG Wolf, ... 9th Academy of Wine Business Research Conference, 251, 2016 | 1 | 2016 |
| Don't leave rapport building in group services to chance L Lee, I McCarthy | | 2023 |
| Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: An Abstract LW Lee, IP McCarthy, Y Yu Academy of Marketing Science Annual Conference-World Marketing Congress, 543-544, 2021 | | 2021 |
| Attributing blame in customer-to-customer interactions in online and face-to-face environments: structured abstract LW Lee, IP McCarthy, Y Yu | | 2020 |
| The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract I Branco-Illodo, LQ Siebers, L Lee, F Li Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Exploring value-related perspectives of students over time: describing a linked research programme comprising four studies S Resnick, T Woodall, LW Lee, M Poorrezaei | | 2019 |
Ian McCarthySimon Fraser University, and LuissVerified email at sfu.ca
