Gordon Fletcher
Gordon Fletcher
School Lead for Research, Salford Business School, University of Salford
Verified email at
Cited by
Cited by
Digital transformation during a lockdown
G Fletcher, M Griffiths
International journal of information management 55, 102185, 2020
Digital and Social Media Marketing: A Results-Driven Approach
AC Aleksej Heinze, Gordon Fletcher, Tahir Rashid
Routledge, 2016
Gay men, Gaydar and the commodification of difference
B Light, G Fletcher, A Adam
Information Technology & People 21 (3), 300-314, 2008
Science fiction prototypes: Visionary technology narratives between futures
F Bell, G Fletcher, A Greenhill, M Griffiths, R McLean
Futures 50, 5-14, 2013
Conflict and identity shape shifting in an online financial community
J Campbell, G Fletcher, A Greenhill
Information Systems Journal 19 (5), 461-478, 2009
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd.
A Heinze, M Griffiths, A Fenton, G Fletcher
Global Business and Organizational Excellence 37 (4), 6-13, 2018
11 Life, Death and Everyday Experience of Social Media
A Greenhill, G Fletcher
Social media and religious change 53, 201, 2013
The social supply chain and the future high street
G Fletcher, A Greenhill, M Griffiths, R McLean
Supply Chain Management: An International Journal 21 (1), 78-91, 2016
Strategic digital transformation: A results-driven approach
A Fenton, G Fletcher, M Griffiths
Routledge, 2019
Going offline: An exploratory cultural artifact analysis of an internet dating site's development trajectories
G Fletcher, B Light
International Journal of Information Management 27 (6), 422-431, 2007
Making MadLab: A creative space for innovation and creating prototypes
F Bell, G Fletcher, A Greenhill, M Griffiths, R McLean
Technological Forecasting and Social Change 84, 43-53, 2014
Academic referencing of Internet‐based resources
G Fletcher, A Greenhill
Aslib Proceedings 47 (11/12), 245-252, 1995
A day in the digital life: a preliminary sousveillance study
G Fletcher, M Griffiths, MS Kutar
Available at SSRN 1923629, 2011
Creatively prototyping the future high street
G Fletcher, A Greenhill, M Griffiths, K Holmes, R McLean
Production Planning & Control 27 (6), 477-489, 2016
Laboring Online: Are There “New” Labor Processes In Virtual Game Worlds?
G Greenhill, Anita and Fletcher
Journal of the Association for Information Systems 14 (11), 672-693, 2013
Sustainable virtual world ecosystems
J Campbell, G Fletcher, A Greenhill
ACM SIGMIS Database: the DATABASE for Advances in Information Systems 38 (4 …, 2007
Blog/shop: it is authentic so don't worry
G Fletcher, A Greenhill
Journal of Information, Communication and Ethics in Society 7 (1), 39-53, 2009
Fight club: culture, conflict and everyday life amongst an online'community'
G Fletcher, A Greenhill, J Campbell
International Journal of Web Based Communities 2 (4), 474-489, 2006
From Search Engine Optimisation to Search Engine Marketing Management: development of a new area for information systems research
A Heinze, G Fletcher, C Chadwick
The social construction of electronic space
G Fletcher, A Greenhill
Social Semiotics 6 (2), 179-198, 1996
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