| Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages G Kerr, K Mortimer, S Dickinson, DS Waller European Journal of Marketing 46 (3/4), 387-405, 2012 | 191 | 2012 |
| Identifying the components of effective service advertisements K Mortimer Journal of services Marketing 22 (2), 104-113, 2008 | 123 | 2008 |
| Recruiting overseas undergraduate students: are their information requirements being satisfied? K Mortimer Higher Education Quarterly 51 (3), 225-238, 1997 | 96 | 1997 |
| Consumer information search and credence services: implications for service providers K Mortimer, A Pressey Journal of Services Marketing 27 (1), 49-58, 2013 | 95 | 2013 |
| How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship S Laurie, K Mortimer Journal of Marketing Management 35 (3-4), 231-252, 2019 | 92 | 2019 |
| Integrating advertising theories with conceptual models of services advertising K Mortimer Journal of Services Marketing 16 (5), 460-468, 2002 | 90 | 2002 |
| ‘IMC is dead. Long live IMC’: Academics' versus practitioners' views S Laurie, K Mortimer Journal of Marketing Management 27 (13-14), 1464-1478, 2011 | 80 | 2011 |
| Sustainability research in the leather industry: A critical review of progress and opportunities for future research O Omoloso, K Mortimer, WR Wise, L Jraisat Journal of Cleaner Production 285, 125441, 2021 | 66 | 2021 |
| The relationship between culture and advertising appeals for services K Mortimer, S Grierson Journal of Marketing Communications 16 (3), 149-162, 2010 | 66 | 2010 |
| Are services advertised differently? An analysis of the relationship between product and service types and the informational content of their advertisements K Mortimer Journal of Marketing Communications 6 (2), 121-134, 2000 | 49 | 2000 |
| Diffusion of circular economy practices in the UK wheat food supply chain AA Dossa, A Gough, L Batista, K Mortimer International Journal of Logistics Research and Applications 25 (3), 328-347, 2022 | 42 | 2022 |
| Services advertising: the agency viewpoint K Mortimer Journal of Services Marketing 15 (2), 131-146, 2001 | 34 | 2001 |
| Corporate sustainability disclosure: a leather industry perspective O Omoloso, W Wise, K Mortimer, L Jraisat, S Omoloso Emerging Science Journal 4 (1), 1-11, 2020 | 31 | 2020 |
| The advertising of services: consumer views v. normative guidelines K Mortimer, BP Mathews, K Mortimer Service Industries Journal 18 (3), 14-19, 1998 | 31 | 1998 |
| The internal and external challenges facing clients in implementing IMC K Mortimer, S Laurie European Journal of Marketing 51 (3), 511-527, 2017 | 26 | 2017 |
| Has advertising lost its meaning? Views of UK and US millennials S Laurie, K Mortimer, F Beard Journal of Promotion Management 25 (6), 765-782, 2019 | 21 | 2019 |
| Partner or supplier: An examination of client/agency relationships in an IMC context K Mortimer, S Laurie Journal of Marketing Communications 25 (1), 28-40, 2019 | 19 | 2019 |
| Power and responsibility: Advertising self‐regulation and consumer protection in a digital world S Dickinson‐Delaporte, K Mortimer, G Kerr, DS Waller, A Kendrick Journal of Consumer Affairs 54 (2), 675-700, 2020 | 14 | 2020 |
| The relevance of images in user-generated content: A mixed method study of when, and why, major brands retweet K Somerfield, K Mortimer, G Evans International Journal of Internet Marketing and Advertising 12 (4), 340-357, 2018 | 13 | 2018 |
| Multi-stakeholder perspective on the role of universities in place branding S Bisani, M Daye, K Mortimer Journal of Place Management and Development 15 (2), 112-129, 2022 | 12 | 2022 |
sally laurieUniversity of NorthamptonVerified email at northampton.ac.uk
