| Blog functions as risk and crisis communication during Hurricane Katrina W Macias, K Hilyard, V Freimuth Journal of computer-mediated communication 15 (1), 1-31, 2009 | 255 | 2009 |
| A preliminary structural equation model of comprehension and persuasion of interactive advertising brand web sites W Macias Journal of interactive advertising 3 (2), 36-48, 2003 | 224 | 2003 |
| A beginning look at the effects of interactivity, product involvement and web experience on comprehension: Brand web sites as interactive advertising W Macias Journal of Current Issues & Research in Advertising 25 (2), 31-44, 2003 | 155 | 2003 |
| A content analysis of direct-to-consumer (DTC) prescription drug web sites W Macias, LS Lewis Journal of Advertising 32 (4), 43-56, 2003 | 153 | 2003 |
| Health-related message boards/chat rooms on the web: Discussion content and implications for pharmaceutical sponsorships W Macias, LS Lewis, TL Smith Journal of health communication 10 (3), 209-223, 2005 | 96 | 2005 |
| The return of the house call: The role of Internet-based interactivity in bringing health information home to older adults W Macias, S McMillan Health communication 23 (1), 34-44, 2008 | 94 | 2008 |
| A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television W Macias, K Pashupati, LS Lewis Health communication 22 (3), 241-252, 2007 | 85 | 2007 |
| A conceptual framework for unsolicited commercial e-mail: Perceived intrusiveness and privacy concerns M Morimoto, W Macias Journal of Internet Commerce 8 (3-4), 137-160, 2009 | 64 | 2009 |
| Strengthening the safety net for online seniors: factors influencing differences in health information seeking among older internet users SJ McMillan, W Macias Journal of health communication 13 (8), 778-792, 2008 | 60 | 2008 |
| Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements H Choi, K Yoo, T Hyun Baek, LN Reid, W Macias International Journal of Advertising 32 (4), 587-616, 2013 | 57 | 2013 |
| A 13-year content analysis of survey methodology in communication related journals W Macias, JK Springston, RAL Weaver, B Neustifter Journal of current issues & research in advertising 30 (1), 79-94, 2008 | 42 | 2008 |
| How well do direct-to-consumer (DTC) prescription drug web sites meet FDA guidelines and public policy concerns? W Macias, LS Lewis Health Marketing Quarterly 22 (4), 45-71, 2005 | 39 | 2005 |
| An Alcohol Message Beneath the Surface of ER: How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education K Kim, M Lee, W Macias Journal of health communication 19 (8), 876-892, 2014 | 34 | 2014 |
| Selecting media for national advertising revisited: Criteria of importance to large-company advertising managers KW King, LN Reid, W Macias Journal of Current Issues & Research in Advertising 26 (1), 59-67, 2004 | 31 | 2004 |
| Inside the mind of the online health information searcher using think-aloud protocol W Macias, M Lee, N Cunningham Health communication 33 (12), 1482-1493, 2018 | 30 | 2018 |
| From have nots to watch dogs: Understanding internet health communication behaviors of online senior citizens SJ McMillan, EJ Avery, W Macias Information, Communication & Society 11 (5), 675-697, 2008 | 30 | 2008 |
| Dr. Mom and Dr. Web: A qualitative analysis of women’s use of health information on the web W Macias, LS Lewis, V Shankar Journal of Interactive Advertising 4 (2), 9-19, 2004 | 26 | 2004 |
| The changing face of direct-to-consumer print advertising: policy and content issues W Macias, LS Lewis, TH Baek Pharmaceutical Medicine 24, 165-177, 2010 | 18 | 2010 |
| Advertising spokes-character attributes and the use relationships SM Neeley, W Macias, TM Clark, WN Lee Proceedings of the 2000 Society of Consumer Psychology Conference, 94-99, 2000 | 13 | 2000 |
| The effect of interactivity on comprehension and persuasion of interactive advertising WAM Macias The University of Texas at Austin, 2000 | 11 | 2000 |
