MORRIS GEORGE
MORRIS GEORGE
Verified email at baylor.edu
Title
Cited by
Cited by
Year
Supply chain management and retailer performance: Emerging trends, issues, and implications for research and practice
S Ganesan, M George, S Jap, RW Palmatier, B Weitz
Journal of Retailing 85 (1), 84-94, 2009
4192009
Measuring and maximizing customer equity: a critical analysis
V Kumar, M George
Journal of the Academy of Marketing Science 35 (2), 157-171, 2007
2642007
Cross-buying in retailing: Drivers and consequences
V Kumar, M George, J Pancras
Journal of Retailing 84 (1), 15-27, 2008
2152008
From customer lifetime value to shareholder value
PD Berger, N Eechambadi, M George, DR Lehmann, R Rizley, ...
Journal of Service Research 9 (2), 156-167, 2006
1992006
Maximizing Profits for a Multi-Category Catalog Retailer
M George, V Kumar, D Grewal
Journal of Retailing 89 (4), 374-396, 2013
252013
Modeling the consumer journey for membership services
M George, KL Wakefield
Journal of Services Marketing, 2018
182018
Promotion to Change Lifestyle: Securing Participation and Success
M George, JF Tanner
Health marketing quarterly 31 (4), 293-311, 2014
112014
A Comparison of Aggregate and Disaggregate Level Approaches for Measuring and Maximizing Customer Equity
V Kumar, M George
Marketing Theory and Applications, 142, 2006
72006
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Articles 1–8