| The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence S Hong, K Misra, NJ Vilcassim Journal of Marketing 80 (5), 34-52, 2016 | 64 | 2016 |
| Product variety as a barrier to entry: Evidence from the post-deregulation korean soju market S Hong, J Chung SSRN, 2019 | 4 | 2019 |
| The impact of commodity taxation on product variety: a multi-category investigation S Hong, K Misra Marketing Letters 34 (4), 591-604, 2023 | 1 | 2023 |
| When Crisis Hits the Platform Economy: The Effects on Supply, Demand, and Spillovers S Hong, JJ Kim, P Vana Prasad, When Crisis Hits the Platform Economy: The Effects on Supply, Demand …, 2023 | | 2023 |
| Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices S Hong, P Stüttgen Studies in Higher Education 48 (9), 1333-1345, 2023 | | 2023 |
| The impact of product variety on consumer demand and firm performance S Hong University of London: London Business School, 2016 | | 2016 |
Kanishka MisraProfessor of Marketing and Analytics, University of California, San DeigoVerified email at ucsd.edu
