An application of virtual reality in education: Can this technology enhance the quality of students’ learning experience? E McGovern, G Moreira, C Luna-Nevarez Journal of Education for Business 95 (7), 490-496, 2020 | 149 | 2020 |
Barriers and bridges to the adoption of environmentally-sustainable offerings E Ramirez, RJ Gonzalez, GJ Moreira Industrial Marketing Management 43 (1), 16-24, 2014 | 58 | 2014 |
It’s about enjoying the virtual experience: The role of enjoyment and engagement in the adoption of virtual reality in marketing education GJ Moreira, C Luna-Nevarez, E McGovern Marketing education review 32 (3), 224-239, 2022 | 9 | 2022 |
Virtual Reality as a Tool in the Classroom and Integrating Technology into Higher Ed Curriculum: An Abstract G Moreira, C Luna-Nevarez, E McGovern Academy of Marketing Science Annual Conference, 461-462, 2020 | | 2020 |
An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective GJ Moreira, C Luna-Nevarez Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |